BHAG Design – Page 9 – Brand Strategy / Brand Identity / Brand Communication

Globe Telecom

11 years ago By BHAG Design

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction with an ever-changing and evolving digital world’ that includes apps and services, mobile TV, gaming, 3D television and cloud computing. We like to think this logo design proposal is the first experience of that fascination for Globe™ customers. And talking about fascination, isn’t time all logos had movement?

Corporate identity · Graphic design

Brand new work for the Mbizo Stone Theatre

11 years ago By BHAG Design

I’ve been designing announcement posters for the Mbizo Stone Theatre since 2005. Although this imaginary cultural client allows me to experiment with creative styles and crafts, the basis is always formed on actual theatrical works and plays that tour the country. Photography by Jackie Terreblanche and Peter Dellenbach. Digital paintings, illustrations and typographics by Joost Hulsbosch

ms6 ms6b ms6c posterStone4 ms5 ms2

Corporate identity · Graphic design

A new identity for the world leader in biosimilars

11 years ago By BHAG Design

Sandoz is part of the Novartis group of companies – and a world leader in affordable generic medicines. As soon as you hear the word ‘generic’, you may think the organisation simply produces copies of medicines without the cost of R&D and patenting, perhaps using inexpensive production lines. In fact, the Swiss-based company has a far more interesting approach: it develops complete new solutions to existing formulas that truly make a difference in patients’ lives. As a result, Sandoz has become a world leader in developing drug-delivery systems and complex biosimilars.

How does a corporate identity begin to reflect Sandoz’s ethos and sense of purpose? Simply, our work is a graphic ‘biosimilar.’ The primary icon is an S born out of three Ss. Repeated and replicated with Swiss precision, the identity offers the viewer a look into a company which provides 90% of the world’s population with sophisticated yet affordable medicines. A global organization with almost infinite facets.

We like to think this simple design principle provides meaning and brings Sandoz to life for customers and employees alike.

Corporate identity · Web / Interactive design

La marque figurative possible pour La Club des Directeurs Artistiques >

11 years ago By BHAG Design

The French Art Directors Club (dedicated to educating and celebrating creative communication, rewarding its practitioners, and raising standards across the industry) came up with a design competition for a new logo; a quest for a typographic emblem that would hold the letters CDA, be premier, be visionary, be stylish, and can stand the test of time. Think I managed to include all the essentials. The project is pending. In the meanwhile, what do you think?

Design Approach: The logo for the society had to project a mature and inspirational image. The circle is intended to refer to both the ‘club’ (exclusive community) and to the ‘globe’ (the circular CDA Award which is regarded as the prime trophy in Francophone creativity). While the execution had to be clean and precise enough to convey a quality brand icon, a quirky element was introduced through the horizontal “A”, which suggest an eye / having a visionary outlook on the world of advertising and design.

Editorial design · Graphic design · Web / Interactive design

Radical change at 75

11 years ago By BHAG Design

Corporate communication for Timberland, the American manufacturer and retailer of outdoors wear with a focus on footwear. Timberland (part of the VF Corporation) celebrates its 75th birthday and calls all its stakeholders to join the party. However, it’s not all going to be fun. It’s also a good time to learn in person of Timberland’s new business plan that management is envisioning. To learn and understand the strategy behind it. And what it means for you and the future of the business.

At the same event, as part of this new strategy, CEO Eric Wiseman also wishes to announce a new partnership with English footwear maker Puzo. Enough reason to intrigue and make sure people will attend this important annual meeting. Below is a selection of the various elements we’ve done i.e. company journal cover, invitations, congress banners, and various web elements.