Book design

The Long View

How much do you understand South Africa? Is the country better off than it was? What are the prospects for the future? What is life going to be like? We turn to the news for information, but the news tells us what happened while we were sleeping or while we were working. As in any country, it’s about the short-term drama. We don’t see the bigger picture. Most South Africans lack an in-depth awareness of the enormous strides we have made. Today, (in contrast to the notion that the country is on the verge of collapse and implosion) South Africa is a much better place than it was twenty or thirty years ago.
South African analyst/economist JP Landman believes we need a firmer grip on reality and a broader perspective is vital. He calls it ‘The Long View’. The zest of his book? Yes, a lot of things are wrong in South Africa, but an enormous number of important things are coming right. In this important book he motivates the power of incrementalism. On balance, incrementalism will, in all probability, make South Africa a much better place in about twenty or thirty years from now. The book is designed in such a way that the factual based content is easy to grasp for the man in the street. Here are a few random spreads that give you an idea of how the book looks and feels. Published by Jacana Media / Stonebridge Books 2013 South Africa / No1 Bestseller at Exclusive Books South Africa
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Advertising · Corporate identity · Graphic design

Globe Telecom

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction with an ever-changing and evolving digital world’ that includes apps and services, mobile TV, gaming, 3D television and cloud computing. We like to think this logo design proposal is the first experience of that fascination for Globe™ customers. And talking about fascination, isn’t time all logos had movement?

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Corporate identity · Graphic design

Brand new work for the Mbizo Stone Theatre

I’ve been designing announcement posters for the Mbizo Stone Theatre since 2005. Although this imaginary cultural client allows me to experiment with creative styles and crafts, the basis is always formed on actual theatrical works and plays that tour the country. Photography by Jackie Terreblanche and Peter Dellenbach. Digital paintings, illustrations and typographics by Joost Hulsbosch

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Corporate identity · Graphic design

A new identity for the world leader in biosimilars

Sandoz is part of the Novartis group of companies – and a world leader in affordable generic medicines. As soon as you hear the word ‘generic’, you may think the organisation simply produces copies of medicines without the cost of R&D and patenting, perhaps using inexpensive production lines. In fact, the Swiss-based company has a far more interesting approach: it develops complete new solutions to existing formulas that truly make a difference in patients’ lives. As a result, Sandoz has become a world leader in developing drug-delivery systems and complex biosimilars.

How does a corporate identity begin to reflect Sandoz’s ethos and sense of purpose? Simply, our work is a graphic ‘biosimilar.’ The primary icon is an S born out of three Ss. Repeated and replicated with Swiss precision, the identity offers the viewer a look into a company which provides 90% of the world’s population with sophisticated yet affordable medicines. A global organization with almost infinite facets.

We like to think this simple design principle provides meaning and brings Sandoz to life for customers and employees alike.

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Corporate identity · Web / Interactive design

La marque figurative possible pour La Club des Directeurs Artistiques >

The French Art Directors Club (dedicated to educating and celebrating creative communication, rewarding its practitioners, and raising standards across the industry) came up with a design competition for a new logo; a quest for a typographic emblem that would hold the letters CDA, be premier, be visionary, be stylish, and can stand the test of time. Think I managed to include all the essentials. The project is pending. In the meanwhile, what do you think?

Design Approach: The logo for the society had to project a mature and inspirational image. The circle is intended to refer to both the ‘club’ (exclusive community) and to the ‘globe’ (the circular CDA Award which is regarded as the prime trophy in Francophone creativity). While the execution had to be clean and precise enough to convey a quality brand icon, a quirky element was introduced through the horizontal “A”, which suggest an eye / having a visionary outlook on the world of advertising and design.

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