Thinking

So far, we have won more than 170 creative awards for our work.

1 year ago Author By BHAG Design

Over the years, we have won more than 170 major creative awards for our work, locally and internationally. Many of those, we are proud to say, are for effectiveness. We have been lucky enough to work with a wide range of clients, from iconic brands to nerve-wracking start-ups. From a single logo identity to fully-fledged multimedia ad campaigns.

How does an award-winning project start? Well, there are no guarantees, but maybe it’s because we start asking our clients why they are in business exactly. Every company needs to create loyal customers, generate revenue, and satisfy shareholder expectations. But it’s how they’ll do those things that are important. Why are they in business? The more original and sincere their answer is, the more it matters to their customers, the more people are likely to buy into what they have on offer.

Graphic design

Territory Records

1 year ago Author By BHAG Design

Territory Records is a Dutch Nu-Jazz label that creates, produces and distributes albums for a new generation of jazz lovers in various contemporary music fields. At Territory Records, performing talent gets the opportunity to show what they are capable of. Territory helps them in areas such as composing, producing, arranging and recording music. BHAG Design came up with the naming, developed a logo and started a line of announcement posters with a sleek black and white identity – which quickly became recognizable to the target group the company is trying to reach. Almost all new album releases have their own black and white cover and poster, several of which are available for purchase at tallmanstudio.com. An international art and poster printing company.

Graphic design

Tallman Akademie

2 years ago Author By BHAG Design

Tallman Akademie offers a structured and comprehensive curriculum designed to foster resilience, clarity, and self-awareness in navigating life’s most complex challenges. Its programs—delivered both online and in person—combine practical training with reflective insight, equipping participants with the skills to cultivate a healthier mindset and more constructive outlook on life. In addition to individual enrollment, the Akademie collaborates with schools, colleges, and universities, supporting educators in guiding students toward practices of self-mastery, confidence, and balanced personal development. With established bases in Amsterdam, New York, and Tokyo, Tallman Akademie operates as an international platform for lifelong learning and enlightened growth.

This ongoing international abri campaign, launched earlier this year in Europe, USA, and Asia, draws on familiar life quotations to address audiences in search of personal growth and enlightenment. Through the integration of visual identity and public messaging, it seeks to provoke reflection and encourage self-development within the urban landscape. Initiated by Joost Hulsbosch under BHAG Design, the project demonstrates how design can transcend conventional branding, positioning itself instead as a medium for introspection and dialogue.

Corporate identity · Web / Interactive design

Mademoiselle

2 years ago Author By BHAG Design

Mademoiselle is a self-propelled new business initiative for the Chico’s Fashion Group in Fort Meyers, FL, USA. Targeting the young female millennium who is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls.

BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele are actually looking for.

The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase. 

Shawl designs by Francisco Lopez