South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)
Sony Electronics USA needs to rekindle its innovative spirit, inspire its workforce and position its global brand with a tech-loving society. After a comprehensive immersion into the principles that CEO Sir Howard Stringer was bringing to the Sony corporation, we proposed the demanding, inescapable brand idea:
Get There First is about believing that Sony is at the cutting edge. That if you buy a Sony product you are ahead. The words are true of Sony’s heritage. You can believe that Sony, if anyone, got to things first. They invented the whole thing of electronic gadgets. And have continued, more or less, ever since. Both management and employees at Sony Corporation must live up to the company’s idea in order to survive. The Get There First campaign is split between internal, external and retail audiences and uses all media components. Building Sony’s reputation makes use of inspiring stories – headed by known and unknown people and often related to Sony’s entertainment and engineering business. Every touchpoint strengthens a new belief in the company’s capabilities and ethos. Get There First expresses the human desire to be one step ahead, to be a boundary breaker, to be an innovator.
In quintessential retail, the proof is in the pudding. Sony’s intrinsic product benefits form the basis of each message and answer to the brand idea of making lives better through product innovation. Get There First becomes very powerful.
- It helps shoppers to reason-why they’re paying a premium for an innovative, superior technological advanced product.
- Consumers like to buy into brands that stand for something. Who are on a mission to change the world for better.
- Sony acts like an early-adopters brand again. Leading the way. It says, this the way the world is moving, get there first.
For Powerpact LLC Dallas, New York, San Diego
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.
This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.
To build and manage your reputation is a fine art, and for good reason. You have to consistently prove that what you stand for is what you do. The Yale University in New Haven CT organizes workshops for anybody with an interest in getting immersed into the world of science, medical, business and the arts. They’re headed by Yale’s top professors – and other guest speakers – and involve the audience to participate in the discovery and understanding of the topic. Besides the workshop’s marketing success, they’re also an economic success (tickets range from $75 > $100) and are generally sold out within a week. You can recognize the announcement posters by its distinctive red and black color combinations.
These young wild monkeys are illegally captured, forced to behave against their instinct, and dressed up as clowns. This sadistic practice is happening all over Pakistan. The purpose? Begging. To make a quick buck on the side of the road.
The WSPA fights this kind of animal cruelty. The WSPA is a global organisation that protects and returns abused animals to the wild. ‘At the WSPA, we are working hard towards a world where animal welfare matters and animal cruelty ends. Being the world’s leading international alliance of animal welfare organisations, helps in addressing these kind of issues… with mainly positive results. We can continue our work as long as people keep donating…’ – Kai Akram, Head of WSPA
To rehabilitate monkeys to their own habitat obviously takes time because these animals are so traumatised that they need a slow and careful approach to learn to look after themselves again, to be socially accepted into a new monkey family pack. And sometimes (especially when monkeys grow older) rehabilitation doesn’t work out altogether and they have to be euthanised. Photography by Muhammed Muheisen. Copy by Mark Varder and Joost Hulsbosch
This is all fictional, but I sometimes wonder what would have happened if my Dad’s fashion business had taken off in the sixties and seventies, when he took over his father’s clothing business called Hulma. What would it be like today? How exciting could it be storing some of the finest brands like Louis Vuitton, Chanel, Wallis, Calvin Klein, Hermes and Girbaud? And how could I help to create powerful communication design would turn the world on its head, attracting customers from all over? E-commerce and advertising / POS elements. Photography by Steve Hiatt and La Chose.
The power of simplicity. Appelsientje fruit juices are market-leaders in the Netherlands. Everybody knows the wide range of 100% pure quality juices, so what else is there to say? That the fruit loves it too?
These full-page newspaper ads reflect modern day frustrations at grass root level. Many businesses need help on improving their electronic networking and real-time communication platforms. They need software modules and systems that are fault-tolerant, quick and increasingly resemble genuine artificial intelligence. These new applications are geared to understand business much better. Soon, there will be an increasing use of humanoid virtual figures, software agents or even actual robots, which are able to act autonomously in certain situations and can adapt to a company’s needs and preferences at much bigger speeds and capacity. Moreover, routine tasks will be increasingly conducted by technical systems, which will be capable of learning from experience and managing themselves in alliance with other machines. Thanks to miniaturization in microelectronics and increases in software power, many devices will be outfitted with integrated sensors, artificial intelligence and the ability to communicate. As such computing intelligence comes to inhabit more and more commonplace objects, it will increasingly become an invisible part of everyday life. At least, that’s what the engineers at Siemens are working on. Just so you know …
These magazine and indoor billboard ads announce the all new electronic interest rate exchange of the Johannesburg Stock Exchange (JSE). For Varder-Hulsbosch Brand Developers. 1. Spot Bonds. SWAPS. FRA’s. Repossessions. Carries. A single point of access. Isn’t the 21st Century wonderful? 2. Optimum price discovery. Maximum cost efficiency. That’s the beauty of cold, hard technology. 3. One click and you’re in. Coming soon. YieldX, the JSE’s online Internet Rate Exchange.
Award winning newspaper ad for Reebok at Sonnenberg Murphy Leo Burnett in Johannesburg. South African long distance runner Elana Meyer broke a world record – not just by a few second, but with the time it takes you to read this headline. Written by Mark Varder. Winner in The One Show. Winner in Graphis Advertising Annuals. Winner in Communication Arts.
In South Africa, the United Nations High Commissioner for Refugees has a Big-Hairy-Ambitious-Goal: to significantly reduce the high levels of xenophobia towards refugees. Most of the approximately 500.000 refugees entering South Africa annually have an illegal status and form a threat to the already huge unemployment problem in the country. One of the key UNHCR roles is to work closely with the Government’s Department of Home Affairs and other partners to create awareness and build tolerance toward refugees and asylum-seekers through public information campaigns against xenophobia and interventions at the community level designed to facilitate dialogue.
Most of the time, when developing a car brand, people produce communication which plays to the rules of the market. They focus on shots of the car; power and comfort are embarrassingly mandatory; sex is often a subtext somehow. But you always keep your ears and eyes wide open. In this case, we picked up on a story from one of our account managers; his wife and child survived a horrific accident in a Mercedes-Benz. Hang on a minute, we said. Skip the rules of the market. Forget the diagram of the safety cell. Let’s get to the heart of the matter: a young girl’s life was spared. Let’s see if that can add a valuable chapter to Mercedes-Benz’s already compelling brand story. Full page newspaper ad for Sonnenberg, Murphy, Leo Burnett. Written by Mark Varder. Photography by Michael Meyersfeld. Winner at the Clios awards, winner at the Clios, winner at Communication Arts.