Advertising

The Satrix promise

South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)

Advertising

Reebok Advertising

Sometimes we venture out into advertising. We’ve done quite a few award winning ads for Reebok‘s agency Sonnenberg Murphy Leo Burnett in Johannesburg, South Africa. For instance this newspaper ad which was created on a Sunday and published on the Monday. Long distance runner Elana Meyer broke a world record – not just by a few second, but with the time it takes you to read this headline. Written by Mark Varder. Winner in The One Show. Winner in Graphis Advertising Annuals. Winner in Communication Arts. Winner in the NY Art Directors Club.

Advertising · Corporate identity

Get there first

Sony Electronics USA needs to rekindle its innovative spirit, inspire its workforce and position its global brand with a tech-loving society. After a comprehensive immersion into the principles that CEO Sir Howard Stringer was bringing to the Sony corporation, we proposed the demanding, inescapable brand idea:

FIRST1

Get There First is about believing that Sony is at the cutting edge. That if you buy a Sony product you are ahead. The words are true of Sony’s heritage. You can believe that Sony, if anyone, got to things first. They invented the whole thing of electronic gadgets. And have continued, more or less, ever since. Both management and employees at Sony Corporation must live up to the company’s idea in order to survive. xperiaFIRSTThe Get There First campaign is split between internal, external and retail audiences and uses all media components. Building Sony’s reputation makes use of inspiring stories – headed by known and unknown people and often related to Sony’s entertainment and engineering business. Every touchpoint strengthens a new belief in the company’s capabilities and ethos. Get There First expresses the human desire to be one step ahead, to be a boundary breaker, to be an innovator.

Layout 1_Page 2 Layout 1_Page 3

In quintessential retail, the proof is in the pudding. Sony’s intrinsic product benefits form the basis of each message and answer to the brand idea of making lives better through product innovation. Get There First becomes very powerful.

  1. It helps shoppers to reason-why they’re paying a premium for an innovative, superior technological advanced product.
  2. Consumers like to buy into brands that stand for something. Who are on a mission to change the world for better.
  3. Sony acts like an early-adopters brand again. Leading the way. It says, this the way the world is moving, get there first.

 

For Powerpact LLC Dallas, New York, San Diego

Advertising

Your customers are getting smarter. Are you keeping up?

Our current online marketing campaign showcases ordinary consumers who are more media-literate than you might think. They have quite mature (and often skeptical) opinions about how a brand should look, speak and behave. In short, they prefer to buy products and services that reflect their own values and beliefs. Today’s customers are simply much more aware of what a company does, and for what it stands.

Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.

mondelez1

Mondelez2

stationary

brandbookbrandbook2

newspapers

Mbillboard_08

MbrochMbroch2

Mwidgetweb