Graphic design

Your business matters. Can it matter more?

Developing a brand, as you know, can really help differentiate your company or product. And, as a result, it can make your business more valuable. Between 30 and 40 percent if you’re a B2B and up to 70 percent if you’re Coke or Nike and a B2C. Building your brand requires a consistent investment in a brand idea that is totally relevant to your company or product and that matters a great deal to your target market.

‘Just Do It’ is still as relevant to us as a brand today as it was 23 years ago. In this case: Caster Semenya by Wieden+Kennedy Amsterdam 

Build your brand with one of the most experienced and multidisciplinary teams in our industry

We like to help ambitious CEOs and CMOs develop what we call brand-enhanced businesses. We figure out why businesses matter and how brands can make them matter more. We’ve done this successfully for some of the biggest, some of the oldest, some of the smallest, some of the newest businesses around. As a result, our work has spanned over four continents and won numerous creative and efficiency awards.

BHAG Design is a Netherlands-based creative marketing consultancy engaged in all things brand. We work on national and international projects. We offer English and Dutch speaking experts in Communication Strategy, Corporate Identity Design, Advertising, Website / Ecommerce development, Content creation, and Experiential Design. Below are some examples of our award-winning work.

Advertising

The Satrix promise

South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)

Corporate identity

The Simulated Sphere

Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half of the sphere still in development.



Strategy / Concept / Web Design

The Road Less Lawered — the human approach to the business of corporate law

Founded in 2001, Axiom Law had experienced early success, but needed a more distinctive identity that could help them overcome some significant hurdles before taking their business to the next level. We developed a BHAG strategy that positions the brand as an organization that redefines the business and image of Law. Bring humanity, friendliness, and warmth to an industry that can be lacking – all the while balancing the joy and playfulness with an edge of intelligence, sophistication, and grandeur. In that way, Axiom Law matters and it reflects throughout its brand communication. As part of a creative partnership, we were able to help Axiom develop a clear visual aesthetic and pinpoint their company voice. Each piece of communication is seen as an opportunity to create a meaningful interaction with a client, employee, or potential recruit that sparks an emotional response, drives action, and forges loyalty.

Corporate identity · Web / Interactive design

Mademoiselle

Mademoiselle is a self-propelled new business initiative for the Chico’s fashion group in Fort Meyers, FL, USA. Targeting the young female millennium who is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls.

BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele are actually looking for.

The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase. 

Shawl designs by Francisco Lopez