Over the years, we have won more than 170 major creative awards for our work, locally and internationally. Many of those, we are proud to say, are for effectiveness. We have been lucky enough to work with a wide range of clients, from iconic brands to nerve-wracking start-ups. From a single logo identity to fully-fledged multimedia ad campaigns.
How does an award-winning project start? Well, there are no guarantees of course, but maybe it’s because we start asking our clients why they are in business exactly. Every company needs to create loyal customers, generate revenue, and satisfy shareholder expectations. But it’s how they’ll do those things that are important. Why are they in business? The more original and sincere their answer is, the more it matters to their customers, the more people are likely to buy into what they have on offer.
The power of simplicity. Appelsientje fruit juices are market leaders in the Netherlands. Everybody knows its range of 100% pure orange and apple juices, so what else is there to say? That the fruit loves it too?
Mademoiselle is a self-propelled new business initiative for the Chico’s Fashion Group in Fort Meyers, FL, USA. Targeting the young female millennium who is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls.
BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele are actually looking for.
The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase.
Strategic concept development, logo and poster design for Theater Anoniem (Anonymous). A Flemish-speaking performance arts companionship that operates on a not-for-profit basis. It stages theatrical productions – as in plays that range from comedy to drama and is based in Antwerp (Belgium). It brings stage productions to everyone who loves to see local artistry taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders such as writers, directors, actors, photographers, digital artists, and printers to get our message out there.
The Corporate Identity brief for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.
Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.
The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)
Having created Wiseware Micron’s corporate identity, we turned our attention to their UI/UX site. If we were to enhance their business, we needed to create a site that addressed a multiplicity of end-users, from computer hardware manufacturers to b2b customers. The result is a user experience divided into 6 core markets. Visitors delve seamlessly into their solution-oriented answers, accessing the latest developments in business process optimization.