Over the years, we have won more than 160 creative awards for our work, locally and internationally. Many of those, we are proud to say, are for effectiveness. We have been lucky enough to work on a wide range of clients, from iconic brands to nerve-wracking start-ups. From a single logo identity to fully-fledged multimedia ad campaigns.
How does an award-winning project start? Well, there are no guarantees of course, but maybe it’s because we start asking our clients why they are in business exactly. Every company needs to create loyal customers, generate revenue, and satisfy shareholder expectations. But it’s how they’ll do those things that are important. Why are they in business? The more original and sincere their answer is, the more it matters to their customers, the more people are likely to buy into what they have on offer.
The Corporate Identity brief for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.
Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.
The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)
Having created Wiseware Micron’s corporate identity, we turned our attention to their UI/UX site. If we were to enhance their business, we needed to create a site that addressed a multiplicity of end-users, from computer hardware manufacturers to b2b customers. The result is a user experience divided into 6 core markets. Visitors delve seamlessly into their solution-oriented answers, accessing the latest developments in business process optimization.
We make simple, yet stylish and compelling websites and webshops. Always based on an idea and/or on a branded look-and-feel that resonates with visitors. Our highly effective UX strategy and design, art direction, and content writing are in our blood. And with 25 years of internet experience, we know what we’re talking about. Below is the scrolling homepage connecting to the individual shop items.
What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution is under way and it has consequences for everybody. What does it mean from a marketing point of view? What are the up and coming digital platforms and which should you be utilizing to reach your audiences? These, and other issues, will be part of a vivid panel discussion of pros and cons: Print vs Digital. Invitation poster and iPad app for congress attendants. For iTV-Asia and Le Royal Meridien Hotel in Shanghai, China. Winner of the 58th Type Directors Club of New York 2020. Gold winner in Graphis Best Poster awards 2019-20. Winner Communication Arts Typography 2020.
Above: poster invitation (size 59.4 × 84.1 cm / 23.3×33.1″) Below: Print vs. Digital application for the congress with background info of guests, panel members, agenda, subjects, workshops and sponsors.
Theater Anoniem (Anonymous) is a Flemish-speaking performance arts companionship that operates on a not-for-profit basis. It stages theatrical productions – as in plays that range from comedy to drama and is based in Antwerp (Belgium). It brings stage productions to everyone who loves to see local artistry taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders such as writers, directors, actors, photographers, digital artists, and printers to get our message out there.