PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the conditions for designing a new identity? Be smart, digital and 100% connective.
PRO-digitaal’s new corporate identity (CI) design. The linear logo design melts the letters P-R-O into one form, reflecting the integrated, highly connective environment it lives in. The company’s marketing communication appears in relevant media and is always focusing on its skilful workforce – we call them PRO’s Special Agents. Award-winner in The One Show for Design and the European Design Awards.
Theater Anoniem (Anonymus) is a Dutch speaking performance arts companionship that operates on a non-profit basis. It stages theatrical productions – as in staged plays that range from comedy to drama and is based in Lille/Gierle (in Flanders, Belgium). It brings fascinating stage productions to everyone who loves to see local artistry taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders as directors, actors, photographers, digital artists and printers to get our messaging out there.
The creative brief for a logo for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.
Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.
The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)
Developing a brand, as you know, can really help differentiate your company or product. And, as a result, it can make your business more valuable. Between 30 and 40 percent if you’re a B2B and up to 70 percent if you’re Coke or Nike and a B2C. Building your brand requires a consistent investment in a brand idea that is totally relevant to your company or product and that matters a great deal to your target market.
Build your brand with one of the most experienced and multidisciplinary teams in our industry
We like to help ambitious CEOs, CMOs and agency ECDs develop what we call brand-enhanced solutions. We figure out why businesses matter and how brands can make them matter more. We’ve done this successfully for some of the biggest, some of the oldest, some of the smallest, some of the newest businesses around. As a result, our work has spanned over four continents and won numerous creative and efficiency awards.
BHAG Design is a Netherlands-based creative marketing consultancy engaged in all things brand. We work remotely on national and international projects for clients, agencies and studios. We offer English and Dutch speaking experts in Communication Strategy, Corporate Identity Design, Advertising, Website / Ecommerce development and Experiential Design. Below are some examples of our award-winning work.
South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)