BHAG Design – Brand Strategy / Brand Identity / Brand Communication

A simple but compelling brief

The creative brief for a logo for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.

Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.

The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)

Graphic design

Hulma Fashion

1 year ago By BHAG Design

We make simple, yet stylish and compelling websites and webshops. Always based on an idea and/or on a branded look-and-feel that resonates with visitors. Our highly effective UX strategy and design, art direction, and content writing are in our blood. And with 25 years of internet experience, we know what we’re talking about. Below is the scrolling homepage connecting to the individual shop items.

Graphic design · Web / Interactive design

Print vs Digital

2 years ago By BHAG Design

What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution is under way and it has consequences for everybody. What does it mean from a marketing point of view? What are the up and coming digital platforms and which should you be utilizing to reach your audiences? These, and other issues, will be part of a vivid panel discussion of pros and cons: Print vs Digital. Invitation poster and iPad app for congress attendants. For iTV-Asia and Le Royal Meridien Hotel in Shanghai, China. Winner of the 58th Type Directors Club of New York 2020. Gold winner in Graphis Best Poster awards 2019-20. Winner Communication Arts Typography 2020.

Above: poster invitation (size 59.4 × 84.1 cm / 23.3×33.1″) Below: Print vs. Digital application for the congress with background info of guests, panel members, agenda, subjects, workshops and sponsors.

Corporate identity · Graphic design

Promoting regional culture: Theater Anoniem

3 years ago By BHAG Design

Theater Anoniem (Anonymous) is a Flemish-speaking performance arts companionship that operates on a not-for-profit basis. It stages theatrical productions – as in plays that range from comedy to drama and is based in Antwerp (Belgium). It brings stage productions to everyone who loves to see local artistry taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders such as writers, directors, actors, photographers, digital artists, and printers to get our message out there.

Concept · Corporate identity · Graphic design · Strategy / Concept / Design

A new CI for PRO-digitaal

3 years ago By BHAG Design

PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the conditions for designing a new identity? Be smart, digital and 100% connective.

PRO-digitaal’s new corporate identity (CI) design. The linear logo design melts the letters P-R-O into one form, reflecting the integrated, highly connective environment it lives in. The company’s marketing communication appears in relevant media and is always focusing on its skilful workforce – we call them PRO’s Special Agents. Award-winner in The One Show for Design and the European Design Awards.