Thinking

So far, we have won more than 170 creative awards for our work.

11 months ago Author By BHAG Design

Over the years, we have won more than 170 major creative awards for our work, locally and internationally. Many of those, we are proud to say, are for effectiveness. We have been lucky enough to work with a wide range of clients, from iconic brands to nerve-wracking start-ups. From a single logo identity to fully-fledged multimedia ad campaigns.

How does an award-winning project start? Well, there are no guarantees, but maybe it’s because we start asking our clients why they are in business exactly. Every company needs to create loyal customers, generate revenue, and satisfy shareholder expectations. But it’s how they’ll do those things that are important. Why are they in business? The more original and sincere their answer is, the more it matters to their customers, the more people are likely to buy into what they have on offer.

Graphic design

Territory Records

11 months ago Author By BHAG Design

Territory Records is a Dutch Nu-Jazz label that creates, produces and distributes albums for a new generation of jazz lovers in various contemporary music fields. At Territory Records, performing talent gets the opportunity to show what they are capable of. Territory helps them in areas such as composing, producing, arranging and recording music. BHAG Design came up with the naming, developed a logo and started a line of announcement posters with a sleek black and white identity – which quickly became recognizable to the target group the company is trying to reach. Almost all new album releases have their own black and white cover and poster, several of which are available for purchase at tallmanstudio.com. An international art and poster printing company.

Corporate identity · Web / Interactive design

Mademoiselle

2 years ago Author By BHAG Design

Mademoiselle is a self-propelled new business initiative for the Chico’s Fashion Group in Fort Meyers, FL, USA. Targeting the young female millennium who is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls.

BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele are actually looking for.

The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase. 

Shawl designs by Francisco Lopez








Corporate identity · Graphic design

Promoting regional culture: Theater Anoniem

2 years ago Author By BHAG Design

Strategic concept development, logo and poster design for Theater Anoniem (Anonymous). A Flemish-speaking performance arts companionship that operates on a not-for-profit basis. It stages theatrical productions – as in plays that range from comedy to drama and is based in Antwerp (Belgium). It brings stage productions to everyone who loves to see local artistry taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders such as writers, directors, actors, photographers, digital artists, and printers to get our message out there.

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