Brothers + Sisters are specialist social media developers. Their website works best on a mobile phone. They believe the potential for businesses to be successful in social media is monstrous huge, if you know how to do it. First, you need to have some awesome strategic insights at hand that are hard to copy for anybody else. Second, you need a digital partner that can turn these insights into magical content, with plenty of flair and drive. Brothers + Sisters is such a company. Their track record is impressive, their visual skill-sets have won awards the world over… and their people are fun to work with.

The Brothers + Sisters team consists of several technology evangelists, business leaders, tech gurus and industry certified  professionals who are crazy passionate about what they do. The expert team has extensive industry and in-depth local market knowledge. They offer web, mobile and other IT strategies, as well as development services for organisations that range from start-ups to Fortune 500 companies. Launching a website, app or social media campaign can be stressful, but rest assured, Brothers + Sisters have the knowledge and experience to take care of it.

For the IUCN, the International Union for Conservation of Nature, we rejuvenated the organisation’s purpose and designed a complete new visual grid. One of many elements was to produce this app for the serious conservationist that supplies daily information about the state of the planet. The app provides in-depth access to current ‘hot-issue’ cases across the planet and informs, interacts, guides, and unites all stakeholders to a healthier planet for all. (The IUCN is the world’s oldest and largest global environmental network – a democratic membership union with more than 1,000 government and NGO member organizations, and almost 11,000 volunteer scientists in more than 160 countries.)

The design was built to express the following goals: 1. We wanted to IUCN’s identity to reflect its stature and authority – and to make the organisation look unapologetically modern and professional. Funding from governments and multinationals is critical. 2. The grid of dots represents IUCN’s global network of experts and how the organisation can link them together to create informed decisions. The dots also represent the interconnectedness of life. 3. The images are either from very high up or from very close – to communicate the scale and the detail with which IUCN works.