Graphic design

Territory Records

5 months ago By BHAG Design

Territory Records is a Dutch Nu-Jazz label that creates, produces and distributes albums for a new generation of jazz lovers in various contemporary music fields. At Territory Records, performing talent gets the opportunity to show what they are capable of. Territory helps them in areas such as composing, producing, arranging and recording music. BHAG Design came up with the naming, developed a logo and started a line of announcement posters with a sleek black and white identity – which quickly became recognizable to the target group the company is trying to reach. Almost all new album releases have their own black and white cover and poster, several of which are available for purchase at tallmanstudio.com. An international art and poster printing company.

Corporate identity · Graphic design

Promoting regional culture: Theater Anoniem

1 year ago By BHAG Design

Strategic concept development, logo and poster design for Theater Anoniem (Anonymous). A Flemish-speaking performance arts companionship that operates on a not-for-profit basis. It stages theatrical productions – as in plays that range from comedy to drama and is based in Antwerp (Belgium). It brings stage productions to everyone who loves to see local artistry taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders such as writers, directors, actors, photographers, digital artists, and printers to get our message out there.

Corporate identity · Graphic design

A simple but compelling brief

3 years ago By BHAG Design

The Corporate Identity brief for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.

Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.

The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)

Having created Wiseware Micron’s corporate identity, we turned our attention to their UI/UX site. If we were to enhance their business, we needed to create a site that addressed a multiplicity of end-users, from computer hardware manufacturers to b2b customers. The result is a user experience divided into 6 core markets. Visitors delve seamlessly into their solution-oriented answers, accessing the latest developments in business process optimization.

Graphic design · Web / Interactive design

Print vs Digital

4 years ago By BHAG Design

What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution is under way and it has consequences for everybody. What does it mean from a marketing point of view? What are the up and coming digital platforms and which should you be utilizing to reach your audiences? These, and other issues, will be part of a vivid panel discussion of pros and cons: Print vs Digital. Invitation poster and iPad app for congress attendants. For iTV-Asia and Le Royal Meridien Hotel in Shanghai, China. Winner of the 58th Type Directors Club of New York 2020. Gold winner in Graphis Best Poster awards 2019-20. Winner Communication Arts Typography 2020.

Above: poster invitation (size 59.4 × 84.1 cm / 23.3×33.1″) Below: Print vs. Digital application for the congress with background info of guests, panel members, agenda, subjects, workshops and sponsors.

Concept · Corporate identity · Graphic design · Strategy / Concept / Design

A new CI for PRO-digitaal

4 years ago By BHAG Design

PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the conditions for designing a new identity? Be smart, digital and 100% connective.

PRO-digitaal’s new corporate identity (CI) design. The linear logo design melts the letters P-R-O into one form, reflecting the integrated, highly connective environment it lives in. The company’s marketing communication appears in relevant media and is always focusing on its skilful workforce – we call them PRO’s Special Agents. Award-winner in The One Show for Design and the European Design Awards.