Environmental design · Graphic design

For Sale: No Shit Quality Pixel Art

Brighten up your space with some compelling graphic art. Tallmanstudio’s No-Shit-Quality-Pixel-Art © posters are now for sale through BHAG Design. These large posters, superbly printed on premium 250gsm archival paper, are available on either A1 (23.4×33.1″) or A0 (33.1×46.8″) seizes. Selling price: A1 = €150 ($166), A0 = €220 ($245) including a sturdy mailing tube, excluding courier cost. Just drop us a note on info@bhagdesign.com and we’ll follow up with you ASAP.

©2020 No-Shit-Quality-Pixel-Art / Joost
©2020 No-Shit-Quality-Pixel-Art / Kathy
©2020 No-Shit-Quality-Pixel-Art / Sipho
Corporate identity · Graphic design

Corporate Identity Design – a simple but compelling brief

The creative brief for a logo for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.

Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.

The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)

Graphic design

Your business matters. Can it matter more?

Developing a brand, as you know, can really help differentiate your company or product. And, as a result, it can make your business more valuable. Between 30 and 40 percent if you’re a B2B and up to 70 percent if you’re Coke or Nike and a B2C. Building your brand requires a consistent investment in a brand idea that is totally relevant to your company or product and that matters a great deal to your target market.

‘Just Do It’ is still as relevant to us as a brand today as it was 23 years ago. In this case: Caster Semenya by Wieden+Kennedy Amsterdam 

Build your brand with one of the most experienced and multidisciplinary teams in our industry

We like to help ambitious CEOs, CMOs and agency ECDs develop what we call brand-enhanced solutions. We figure out why businesses matter and how brands can make them matter more. We’ve done this successfully for some of the biggest, some of the oldest, some of the smallest, some of the newest businesses around. As a result, our work has spanned over four continents and won numerous creative and efficiency awards.

BHAG Design is a Netherlands-based creative marketing consultancy engaged in all things brand. We work on national and international projects. We offer English and Dutch speaking experts in Communication Strategy, Corporate Identity Design, Advertising, Website / Ecommerce development and Experiential Design. Below are some examples of our award-winning work.

Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.

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Corporate identity · Graphic design · Web / Interactive design

Ability Business Management Software > CI / UI / UX / DM

Corporate Identity, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.

A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.

The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.  

The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.

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Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the content we developed.

The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.

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The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.

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