Corporate identity · Graphic design

Corporate Identity Design – a simple but compelling brief

The creative brief for a logo for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined.

Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.

The finished logo features all of the above and overall, shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (Project development in collaboration with FutureBrand Inc. London UK)

Corporate identity

The Simulated Sphere

Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half of the sphere still in development.



Corporate identity · Web / Interactive design

Mademoiselle

Mademoiselle is a self-propelled new business initiative for the Chico’s fashion group in Fort Meyers, FL, USA. Targeting the young female millennium who is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls.

BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele are actually looking for.

The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase. 

Shawl designs by Francisco Lopez








Advertising · Corporate identity

Get there first

Sony Electronics USA needs to rekindle its innovative spirit, inspire its workforce and position its global brand with a tech-loving society. After a comprehensive immersion into the principles that CEO Sir Howard Stringer was bringing to the Sony corporation, we proposed the demanding, inescapable brand idea:

FIRST1

Get There First is about believing that Sony is at the cutting edge. That if you buy a Sony product you are ahead. The words are true of Sony’s heritage. You can believe that Sony, if anyone, got to things first. They invented the whole thing of electronic gadgets. And have continued, more or less, ever since. Both management and employees at Sony Corporation must live up to the company’s idea in order to survive. xperiaFIRSTThe Get There First campaign is split between internal, external and retail audiences and uses all media components. Building Sony’s reputation makes use of inspiring stories – headed by known and unknown people and often related to Sony’s entertainment and engineering business. Every touchpoint strengthens a new belief in the company’s capabilities and ethos. Get There First expresses the human desire to be one step ahead, to be a boundary breaker, to be an innovator.

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In quintessential retail, the proof is in the pudding. Sony’s intrinsic product benefits form the basis of each message and answer to the brand idea of making lives better through product innovation. Get There First becomes very powerful.

  1. It helps shoppers to reason-why they’re paying a premium for an innovative, superior technological advanced product.
  2. Consumers like to buy into brands that stand for something. Who are on a mission to change the world for better.
  3. Sony acts like an early-adopters brand again. Leading the way. It says, this the way the world is moving, get there first.

 

For Powerpact LLC Dallas, New York, San Diego

Corporate identity

Infinites

Award-winning logo and UX design for Infinites Music Radio Corp. an DAB streaming music station from Greenwich, CT, USA.

Contemporary technology used to produce a logo that is endlessly fascinating – in the same way that the online music provider uses technology to express an endlessly bewitching mix of jazz and other contemporary music styles. Music for the real music ‘connoisseur’ if you like. Or, as the strap line claims: Music for Dreamers. The service has two subscription plans: a free subscription supported by advertisements, and a fee-based subscription without ads. A free account user may reach the streaming limit of 40 hours per month, and continue unlimited streaming by paying €20. Soon, the company will introduce “Infinites Mobile” for mobile phones and the “Infinites in The Home” wireless computer appliance. Infinites has currently 120,000 tracks in its library and hopes on reaching 5000 users in its first year. Gold winner at LogoLounge Awards 2015