Corporate identity · Environmental design

American Red Cross – volunteer drive

13 years ago Author By BHAG Design

The American Red Cross is one of several community organizations working together to respond to disasters all over the United States and beyond. Every year, it looks for volunteers to help execute the organization’s programs. With units all over America, volunteers have the opportunity – from training to be and ready to respond to disasters to supporting a blood drive from delivering messages to our US service personnel, to connecting families displaced by disasters or conflict – to enroll. Pro bono work for the North Texas Chapter for the American Red Cross.

Advertising

Brand Storytelling

13 years ago Author By BHAG Design

Most of the time, when developing a car brand, people produce communication which plays to the rules of the market. They focus on shots of the car; power and comfort are embarrassingly mandatory; sex is often a subtext somehow. But you always keep your ears and eyes wide open. In this case, we picked up on a story from one of our account managers; his wife and child survived a horrific accident in a Mercedes-Benz. Hang on a minute, we said. Skip the rules of the market. Forget the diagram of the safety cell. Let’s get to the heart of the matter: a young girl’s life was spared. Let’s see if that can add a valuable chapter to Mercedes-Benz’s already compelling brand story. Full page newspaper ad for Sonnenberg, Murphy, Leo Burnett. Written by Mark Varder. Photography by Michael Meyersfeld. Winner at the Clios awards, winner at the Clios, winner at Communication Arts.

Editorial design

The Human Nature Review Part1-4

13 years ago Author By BHAG Design

Issue #134/135/136/137

The Human Nature Review Magazine is a significant (bi-monthly) source of analysis, knowledge and inspiration for readers at leading universities and research institutes in over one hundred and sixty countries. The aim is to bring into communication the variety of approaches to understanding human nature which have a regrettable tendency to be less in touch with one another than they might. The magazine’s BHAG to publish the world’s latest scientific discoveries of people as individuals, in groups, in institutions, in societies and as political and ideological beings…

The covers below are four successive editions: ‘The Mythology and Symbolism of Sexual Behavior. Part1-4′. Edited by Professors Bruce H. Weber and David J. Depew.

Corporate identity · Graphic design

The identity for Le Centre L’est > Kinshasa’s hottest cultural event hotel

13 years ago Author By BHAG Design

Francophone Kinshasa is the huge, sprawling capital of the Democratic Republic of the Congo. It is hectic, confusing and colorful, a sort of New York of Central Africa. In this vibrant city, (+6 million people) the main thing to do is to simply sniff up the atmosphere; enjoy the Congolese food like ‘foufou’ and ‘chikwange’, listen to the famous ndombolo music, dance and dive into the Congolese way of life. Le Centre L’est is a newly renovated 5-star event hotel that brings together these characteristics in 21st-Century style and sophistication. This, on ancient Congolese art inspired logo, expresses the desire to become the new cultural center within the center of the city. Full identity program for a whole range of hotel collateral and marketing materials. Silver winner at Graphis Annuals 2013.

Graphic design · Web / Interactive design

NeubauLaden

13 years ago Author By BHAG Design

Neubau-Laden owns an extensive encyclopaedia of well over a thousand pictograms of everyday objects and obsessions large and small. Created by Stefan Gandl and his Neubau team, it makes them extremely useful for architects and other creatives who can integrate them into their presentations and visual models. This extensive e-commerce site contains all of Neubau’s 1500 pictograms, including its award-winning Neubau type fonts; bombarded (by some renowned typographers) as the best font of the Century, so far. For AGB and TBWA/Tequila Berlin.