Corporate identity · Graphic design

The identity for Le Centre L’est > Kinshasa’s hottest cultural event hotel

Francophone Kinshasa is the huge, sprawling capital of the Democratic Republic of the Congo. It is hectic, confusing and colorful, a sort of New York of Central Africa. In this vibrant city, (+6 million people) the main thing to do is to simply sniff up the atmosphere; enjoy the Congolese food like ‘foufou’ and ‘chikwange’, listen to the famous ndombolo music, dance and dive into the Congolese way of life. Le Centre L’est is a newly renovated 5-star event hotel that brings together these characteristics in 21st-Century style and sophistication. This, on ancient Congolese art inspired logo, expresses the desire to become the new cultural center within the center of the city. Full identity program for a whole range of hotel collateral and marketing materials. Silver winner at Graphis Annuals 2013.

Graphic design · Web / Interactive design

NeubauLaden

Neubau-Laden owns an extensive encyclopaedia of well over a thousand pictograms of everyday objects and obsessions large and small. Created by Stefan Gandl and his Neubau team, it makes them extremely useful for architects and other creatives who can integrate them into their presentations and visual models. This extensive e-commerce site contains all of Neubau’s 1500 pictograms, including its award-winning Neubau type fonts; bombarded (by some renowned typographers) as the best font of the Century, so far. For AGB and TBWA/Tequila Berlin.

Packaging design

Reflecting the Music Inside

Various packaging designs for Sony Music Entertainment. We’ve been working on projects for Sony Music Entertainment on-and-off through the years – for a broad array of both local artists and international superstars. Photo of Sinéad O’Connor by Michael Meyersfeld. All other artworks by Joost Hulsbosch.


Environmental design

Powerpact’s Wallpapers

Part of series. Large floor-to-ceiling wall posters, designed to install a new purpose and culture into Powerpact’s offices. Powerpact USA is a national promotions and shopper marketing agency with offices in Dallas, New York, Richmond and San Diego. Written by Joost Hulsbosch and David Shanks. Art by April Moore. Typography by Joost Hulsbosch.

Editorial design

The Human Nature Review #127

Cover design for issue #127 of The Human Nature Review magazine. The magazine is a significant (bi-monthly) source of analysis, knowledge and inspiration for readers at leading universities and research institutes in over one hundred and sixty countries. The aim is to bring into communication the variety of approaches to understanding human nature which have a regrettable tendency to be less in touch with one another than they might. The magazine’s BHAG to publish the world’s latest scientific discoveries of people as individuals, in groups, in institutions, in societies and as political and ideological being. Multimedia painting by Joost Hulsbosch.