Editorial design

The Human Nature Review #127

12 years ago Author By BHAG Design

Cover design for issue #127 of The Human Nature Review magazine. The magazine is a significant (bi-monthly) source of analysis, knowledge and inspiration for readers at leading universities and research institutes in over one hundred and sixty countries. The aim is to bring into communication the variety of approaches to understanding human nature which have a regrettable tendency to be less in touch with one another than they might. The magazine’s BHAG to publish the world’s latest scientific discoveries of people as individuals, in groups, in institutions, in societies and as political and ideological being. Multimedia painting by Joost Hulsbosch.

Web / Interactive design

Territory Brand Activation Design

12 years ago Author By BHAG Design

Company concept and design for Territory. A brand consultancy helping businesses to stand for something unique, important and inspiring. Today, any business or organization needs to occupy its own Territory. As the logo is at the heart of your identity, the Big Idea is at the heart of your Territory – the company integrates traditional and digital design disciplines and transforms businesses and organizations into a energetic visual brands that support and exudes the essence of who they are and why what they offer to the world matters.

Advertising

The Sprinter

12 years ago Author By BHAG Design

The Mercedes-Benz Sprinter is a light, heavy and remarkable agile commercial vehicle, built by Daimler AG of Stuttgart, Germany as a van that delivers about anything you can think off. In record times. Photography by Michael Lewis – For Sonnenberg Murphy Leo Burnett

Thinking

Style > it simply helps clarify complex things

12 years ago Author By BHAG Design

In today’s overcrowded marketplace, style helps you get noticed. It focuses people’s attention on your presence. In itself, that is a sound reason to invest in your brand’s visual communication, but the benefits go deeper.

Style makes the connection.

Style helps you connect with your audience; it can evoke an emotional reaction that gives people a reason to choose your brand. Done correctly, style helps your communicate with your audience on a visceral level. It helps your resonate with your audience.

Embrace style. Harness its power to cut to the chase.

A1 Poster / 2013jukebox

Thinking

Every company needs a Big-Hairy-Ambitious-Goal

12 years ago Author By BHAG Design

Does your company have a Big-Hairy-Ambitious-Goal? You may think it’s to make money, to create shareholder value, to grow. Every company needs to do those things. It’s how you’ll do those things that’s important.

“Today’s extraordinary businesses are driven by Big-Hairy-Ambitious-Goals. They own an unconditional, inspirational directive about where the business needs to go in the world. Especially during times of great economic uncertainty, a BHAG is the key to creating and maintaining a high performing organisation, deserving just as much attention as strategy, execution and innovation.” Indra Nooyi, Chairwoman and CEO of PepsiCo

The world’s most powerful companies own a Big-Hairy-Ambitious-Goal.

MultiChoice Africa is not just another satellite TV provider. It’s purpose is to ‘enrich lives’ across the continent, bridging the divide through broadcast content in education, news and entertainment.

Nike/Inc is not just another manufacturer of sports shoes and clothing. It is a company that embodies the spirit of winning.

The Coca-Cola Corporation is not just about producing sugared, carbonated water. It’s about enjoying life.

Orange is not just another telecom provider, it’s about optimism. (The future is bright. The future is orange.)

Nando’s is not just another fast food franchise. It is a spicy part of South African life.

Avis is not just another car rental company. ‘We try harder’ has become their business-model.

Paris is about romance. Rugby is about tribal warfare. Greenpeace, standing up for the defenseless. Apple is about thinking different.

To own a Big-Hairy-Ambitious-Goal is like to own a deep-seated conviction. It is the key to a high-ground no one else can claim. People are drawn by its sense of purpose. People want to be part of what’s happening and they want to work or invest in you. Everybody wants to belong.

Do you have a BHAG?

“I am prepared to bet that in almost all medium to large-seized companies, half the available energy is untapped. Develop a consistent company idea and you will generate enough magawatts for one long and progressive sweep into the limelight” Jack Trout, Strategic management consultant and author.