Company concept and design for Territory. A brand consultancy helping businesses to stand for something unique, important and inspiring. Today, any business or organization needs to occupy its own Territory. As the logo is at the heart of your identity, the Big Idea is at the heart of your Territory – the company integrates traditional and digital design disciplines and transforms businesses and organizations into a energetic visual brands that support and exudes the essence of who they are and why what they offer to the world matters.
In today’s overcrowded marketplace, style helps you get noticed. It focuses people’s attention on your presence. In itself, that is a sound reason to invest in your brand’s visual communication, but the benefits go deeper.
Style makes the connection.
Style helps you connect with your audience; it can evoke an emotional reaction that gives people a reason to choose your brand. Done correctly, style helps your communicate with your audience on a visceral level. It helps your resonate with your audience.
Embrace style. Harness its power to cut to the chase.
A1 Poster / 2013
Does your company have a Big-Hairy-Ambitious-Goal? You may think it’s to make money, to create shareholder value, to grow. Every company needs to do those things. It’s how you’ll do those things that’s important.
“Today’s extraordinary businesses are driven by Big-Hairy-Ambitious-Goals. They own an unconditional, inspirational directive about where the business needs to go in the world. Especially during times of great economic uncertainty, a BHAG is the key to creating and maintaining a high performing organisation, deserving just as much attention as strategy, execution and innovation.” Indra Nooyi, Chairwoman and CEO of PepsiCo
The world’s most powerful companies own a Big-Hairy-Ambitious-Goal.
MultiChoice Africa is not just another satellite TV provider. It’s purpose is to ‘enrich lives’ across the continent, bridging the divide through broadcast content in education, news and entertainment.
Nike/Inc is not just another manufacturer of sports shoes and clothing. It is a company that embodies the spirit of winning.
The Coca-Cola Corporation is not just about producing sugared, carbonated water. It’s about enjoying life.
Orange is not just another telecom provider, it’s about optimism. (The future is bright. The future is orange.)
Nando’s is not just another fast food franchise. It is a spicy part of South African life.
Avis is not just another car rental company. ‘We try harder’ has become their business-model.
Paris is about romance. Rugby is about tribal warfare. Greenpeace, standing up for the defenseless. Apple is about thinking different.
To own a Big-Hairy-Ambitious-Goal is like to own a deep-seated conviction. It is the key to a high-ground no one else can claim. People are drawn by its sense of purpose. People want to be part of what’s happening and they want to work or invest in you. Everybody wants to belong.
Do you have a BHAG?
“I am prepared to bet that in almost all medium to large-seized companies, half the available energy is untapped. Develop a consistent company idea and you will generate enough magawatts for one long and progressive sweep into the limelight” Jack Trout, Strategic management consultant and author.
Even large corporations and governments have now recognised the value of giving the public the power to influence key decisions and have adopted socially-oriented business models. This past year, for example, Iceland invited its citizens to submit suggestions and comments on a new draft constitution using Facebook, Twitter, and Flickr. In October, 66% voted in favour of basing the new constitution on this crowdsourced document.
Brands are moving past social media marketing to incorporate social mechanisms into everything they do, from supply chains to customer service to product design. This is ushering in a new age of collaboration and transparency. Part of the success is not only the idea behind the projects, but about the way it is designed, the way the story is told. Result are measured not only by social media strategy, but a visual social media strategy as well.