Updated logo and packaging design for Appelsientje. Market leader by far, this brand is the Dutch icon in the fruit juice category since the mid-seventies. Everybody knows what the unusual names stand for: 100% pure orange and apple juice and everybody loves it. However, the existing packaging felt worn-out and needed an stylish shift to stay ahead of its many contenders. Part of the packaging solution was to use Tetra Pak’s aseptic packaging processes – which allow liquid food to retain colour, texture, natural taste and nutritional value for up to 12 months, without the need for preservatives or refrigeration. The superiority of the printing works for us too and allows Appelsientje to express the quality the stands for. For Moka design, Brussels
100% Texas Sun and Wind
Over 6 million customers in Texas USA power their home and business with TXU Energy, making it the No.1 choice for green electricity in Texas. The company’s BHAG is to revolutionize the electricity environment by serving customers and communities clean and efficient applications of 100% wind and sun energy. This new and modernized brand reflects TXU Energy’s business strengths and market-leading position. It is indicative of TXU’s forward-looking stance, focusing on the company’s commitment to customers, and representing its determent approach to green energy. Logo / Full identity program for a whole range of products, facilities, and marketing materials.
Big Fart by Hugh Hass
Remarkable Trees
Fighting Xenophobia
In South Africa, the United Nations High Commissioner for Refugees has a Big-Hairy-Ambitious-Goal: to significantly reduce the high levels of xenophobia towards refugees. Most of the approximately 500.000 refugees entering South Africa annually have an illegal status and form a threat to the already huge unemployment problem in the country. One of the key UNHCR roles is to work closely with the Government’s Department of Home Affairs and other partners to create awareness and build tolerance toward refugees and asylum-seekers through public information campaigns against xenophobia and interventions at the community level designed to facilitate dialogue.







