BHAG Design – Page 7 – Brand Strategy / Brand Identity / Brand Communication

Kvadrat precision textiles

10 years ago By BHAG Design

Kvadrat is an innovative Danish textile company that produces and supplies exquisite textiles and textile-related products to architects, designers and private consumers in Europe and across the world. Kvadrat was established in Denmark in 1968 with deep roots in Scandinavia’s design tradition. Besides the distinctive name, the brand needed a powerful visual token to shift perceptions in the marketplace where, amongst others, competitive Asian companies try to get a foothold in the industry.

Brand design starts with your logo. It is the foundation of your business identity. It must be eye-catching, simple and memorable. That’s a tall order for any logo. But at BHAG, we believe the thinking behind any brand design must be crystal clear. The K in the logo below is made from two threads that intertwine. They become a symbol for precision textile design and manufacturing. Which is precisely what Kvadrat offers architects and designers with its textile products. There are three different versions made of the symbol since it will also appear on a diverse range of textiles and textile-related surfaces, like interwoven broidery and disperse dye and textile pigment ink-laser printing.

Advertising · Web / Interactive design

A global campaign helping the IUCN Red List survive

10 years ago By BHAG Design

The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased by 85 percent and our Red List of Threatened Species™ has grown by 34 per cent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.

Advertising · Graphic design

Dishing up Africa’s finest

10 years ago By BHAG Design

MultiChoice’s digital satellite TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the largest broadcast provider on this massive continent. The company provides multi-channel multi-platform digital pay television services containing +700 channels from Africa, America, China, India, Asia and Europe.

Our corporate communication and social responsibility campaigns are designed to grow the company’s reputation and touch all stakeholders – employees, consumers, business and governmental departments – with communication that expresses the company’s ultimate purpose: to enrich millions of eager minds across Africa. It broadcasts the very best (and latest in news, sports, education and entertainment) the world has on offer. BHAG Design offers fully integrated communication – from traditional advertising to interactive corporate campaigns, from CI manuals to company collateral – to both internal and external audiences across the continent.

Web / Interactive design

A lesson in brand loyalty

10 years ago By BHAG Design

The Evian Live Young Rewards is a web based consumer loyalty program. It is being developed to: 1: drive volume, 2: build consumer loyalty, and 3: recapture lost consumers due to the economy and competition. The loyalty program comes from the pure source of youth and renewal with inspitration, recognition and rewards for a community dedicated to live young and healthy. It’s about the values, not about the intrinsics. It’s not just about 15 years of premium glacial waters; it’s about an attitude towards life. The campaign proposal is outlined in many deliverables, not all shown here, but include: the structual reward framework, labels/stickers for bottles, POS materials, front-end design for the microsite, the apps and social media campaigns, print advertising, book publication design, and 3 promotion overlay themes for retail activation and third party tie-ins. With April Moore for Powerpact LLC New York.

Corporate identity

Art Directors Club Netherlands

10 years ago By BHAG Design

Our logo proposal for the Art Directors Club Netherlands (ADCN). The circular typeface we designed for the letters is an engaging solution in itself, but when the letters are combined as expanding concentric circles they express the ADCN’s mission to promote, stimulate and expand the influence of creative excellence in the Netherlands.