We’re designers without borders

10 years ago By BHAG Design

Our experience has taken us to work on decisive communication projects from the Netherlands, USA, South Africa, Germany, UK, Belgium, Australia, the Middle East and China. From our offices in Den Bosch, the Netherlands, we intent to produce work that matters and breaks through the clutter.

We help leaders develop a difference that matters

Every leader knows that they need to grow value, command healthy margins and gain loyal customers. They do the necessary. They develop their leadership, cut their costs, optimise their supply chains, improve their call-centres…

But is it sufficient? How do they get their hands on ‘a difference that matters’? How do they bring to the boardroom that Holy Grail – a long-term competitive advantage? In their ongoing wrestle, how many business leaders treat their brand strategy as an integral part of their business strategy?

A change of mindset is required. Mark Varder, BHAG Design’s international Brand Strategy Director :

Why would you omit the single largest generator of shareholder value from the development of your business strategy? Far from being the soft stuff, a brand generates 30 to 40 percent of a business’s shareholder value. Your brand has the potential to be your guiding ethos, your difference that matters. Business strategy and brand strategy should be developed concurrently, informing each other. Together they should generate the twin strands of your company’s DNA.

At BHAG Design we believe that your brand commands immense power. It is the sum total of people’s experiences of, perceptions of, and respect for your business … Your business matters. Your brand has the power to make it matter more.

> Feel free to contact us on how we can help your business matter more. Our initial consultation is free of charge and we obviously treat all information as confidential. info@bhagdesign.com <

Corporate identity · Graphic design · Web / Interactive design

Ability Business Management Software > CI / UI / UX / DM

10 years ago By BHAG Design

Corporate Identity, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.

A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.

The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.

The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.

Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the content we developed.

The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.

The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.

Advertising

The Yale Workshops

10 years ago By BHAG Design

To build and manage your reputation is a fine art, and for good reason. You have to consistently prove that what you stand for is what you do. The Yale University in New Haven CT organizes workshops for anybody with an interest in getting immersed into the world of science, medical, business and the arts. They’re headed by Yale’s top professors – and other guest speakers – and involve the audience to participate in the discovery and understanding of the topic. Besides the workshop’s marketing success, they’re also an economic success (tickets range from $75 > $100) and are generally sold out within a week. You can recognize the announcement posters by its distinctive red and black color combinations.

Corporate identity · Graphic design · Web / Interactive design

Innocity > fascinating expeditions into Dutch innovation

10 years ago By BHAG Design

Innocity offers tailor-made tours into Dutch innovation to foreign visitors and company groups looking to expand their horizons. Innovation is alive & kicking in the Netherlands. The country ranks in the top 3 of the world’s most innovative societies and you’ll find break-through examples of this phenomenon across the country. Whether you are interested in agriculture, technology, science or design, Innocity arranges a fully serviced day exploring the brave new world. Go explore!

Strategy / Concept / Editorial Design

Territory Quarterly

10 years ago By BHAG Design

Territory Quarterly publishes a (physical and digital) newspaper on how businesses turn complicated communication problems into unique, important and inspiring solutions. Territory adds value to decision makers, i.e. company leaders, business strategists, agency planners and commercial creatives across the planet. People that need all the support they can get since their prime job is to use ideas and strategies on growing the business’ value, command healthy margins and gain loyal customers.

Initiated, written, edited and designed by BHAG Design Studios in ‘s-Hertogenbosch, Cape Town and New York, Territory offers the latest strategic developments in marketing across the world.