BHAG Design – Page 11 – Brand Strategy / Brand Identity / Brand Communication

Leaders on leadership > CEO/Nation magazine

12 years ago By BHAG Design

A B2B concept for a global leadership magazine in print and digital formats. Initiated by the Johannesburg University of the Witswatersrand which has a global reputation built on research, academic and business excellence. Published in partnership with Montreal’s York University School of Business, the Rotterdam School of Management, Brazil’s Universidade de Pernambuco, the University of Queensland Australia, the London Business School, the University of Arkansas and the Oslo University of Norway, this high-quality magazine pays tribute to their former students – and therefore their own education institutions and standards. Every issue of CEO/Nation examines one particular leader in one particular country on his/her leadership role – reflecting on both personal and professional lifestyle, the ability to confront and solve everyday challenges, provide direction, implement plans, motivate people and instal lasting cultures. Photography by Martin Schoeller

Corporate identity · Web / Interactive design

Food, Fun and Fulfillment from Japan

12 years ago By BHAG Design

Communication strategy, naming, logo and multi-media brand launch for Sang Song (Love Food) chain of Japanese gourmet restaurants. As the hottest new addition to Cape Town’s dining and bar scene, Sang Song Restaurant & Bar serves up contemporary Japanese fare created by sushi guru Ken Tominaga, who boasts authentic Japanese training and presents a mix of new-style sushi and classic dishes. Set within a sophisticated designer space in the rejuvenated Woodstock area, Sang Song has been cleverly laid out to cater for solo diners, couples, groups of all sizes and live music performances. Sang Song’s objective is to create an authentic and sensual escapade. We call it Food, Fun and Fulfillment from Japan.

Thinking

These days a logo needs broad shoulders

12 years ago By BHAG Design

Are logos necessary in this age of brand overload? Do we really need them when half the world converses using non-visual media like Twitter and Facebook?

More than ever. That’s the opinion of the experts.

For one, our media-saturated society is more visually-oriented, not less. A great logo helps your customers pick out your brand from the clutter. It reminds them why they love you. And it reassures them that their selection is a good one.

But exactly what constitutes a great logo? Is it a question of simplicity? Of boldness? Certainly, a logo should stand out. It should intrigue customers at first glance. But that’s only part of the story.

Great logo design doesn’t happen by accident. It comes about through deliberate, careful consideration of your company’s purpose, values, dreams and promises. There are millions of businesses competing with you, so it not wise to pin your hopes on some designer’s whim. Things need to be careful and considered. It is crucial that you ‘own’ an identity that is unique to your brand.

Your logo is no longer a simple visual identity. It is – in the words of the late Swiss brand guru Jørg Zintzmeyer – the projector, the screen and the content of the film being projected.

It should, in other words, have broad shoulders. It needs to express the Big-Hairy-Ambitious-Goal of your organisation. A BHAG logo tells the whole story.

At BHAG design (Beehag design) we strategise, conceptualise and design the major creative components of your marketing mix. From logo identity design systems to various brand communication exponents like web, promotion, experiential, broadcast and online video. Our business is to engage, excite and embolden the idea that ignites your business. Simplicity and clarity of message are our approach to brand communication, creating the most original and relevant design solutions.

And it all starts where it should. With your first foot in the door. Your logo.

Corporate identity · Web / Interactive design

CI for Ninth House

12 years ago By BHAG Design

Founded in 1996 and headquartered in San Francisco, California, Ninth House, Inc. is an innovator using technology to create effective, career-changing learning experiences. By taking a holistic approach to education, Ninth House customizes organizational learning solutions that get results beyond the norm. Ninth House has proven expertise in initiatives designed to develop managers and leaders, spawn culture change, value diversity and create engaged, high performing employees. This re-branding proposal from 2014, including a series of tailored-made student apps, adds value to Ninth House’s proposition of embracing the newest educational learning processes.

Book design · Graphic design

The United Nations and Unicef: A global pact on children’s rights

12 years ago By BHAG Design

This 24-page booklet explains in simple and engaging language, the Convention on the Rights of the Child, which was adopted by the General Assembly and UNICEF in 1989. The booklet targets children of secondary education institutions across 12 different countries in the Mid and South Americas. The Convention’s 54 articles cover everything from a child’s right to be free from sexual and economic exploitation, to the right to his or her own opinion, and to the right to education, health care, and economic opportunity are part of this education gloss-over. Illustrated by Sam Brown and printed on heavy stock – Translated and published in 12 countries. United Nations 2009, New York, NY.