Communication strategy, naming, logo and multi-media brand launch for Sang Song (Love Food) chain of Japanese gourmet restaurants. As the hottest new addition to Cape Town’s dining and bar scene, Sang Song Restaurant & Bar serves up contemporary Japanese fare created by sushi guru Ken Tominaga, who boasts authentic Japanese training and presents a mix of new-style sushi and classic dishes. Set within a sophisticated designer space in the rejuvenated Woodstock area, Sang Song has been cleverly laid out to cater for solo diners, couples, groups of all sizes and live music performances. Sang Song’s objective is to create an authentic and sensual escapade. We call it Food, Fun and Fulfillment from Japan.