This 24-page booklet explains in simple and engaging language, the Convention on the Rights of the Child, which was adopted by the General Assembly and UNICEF in 1989. The booklet targets children of secondary education institutions across 12 different countries in the Mid and South Americas. The Convention’s 54 articles cover everything from a child’s right to be free from sexual and economic exploitation, to the right to his or her own opinion, and to the right to education, health care, and economic opportunity are part of this education gloss-over. Illustrated by Sam Brown and printed on heavy stock – Translated and published in 12 countries. United Nations 2009, New York, NY.


Better listening leads to better solutions > Siemens Information and Communication platform
These full-page newspaper ads reflect modern day frustrations at grass root level. Many businesses need help on improving their electronic networking and real-time communication platforms. They need software modules and systems that are fault-tolerant, quick and increasingly resemble genuine artificial intelligence. These new applications are geared to understand business much better. Soon, there will be an increasing use of humanoid virtual figures, software agents or even actual robots, which are able to act autonomously in certain situations and can adapt to a company’s needs and preferences at much bigger speeds and capacity. Moreover, routine tasks will be increasingly conducted by technical systems, which will be capable of learning from experience and managing themselves in alliance with other machines. Thanks to miniaturization in microelectronics and increases in software power, many devices will be outfitted with integrated sensors, artificial intelligence and the ability to communicate. As such computing intelligence comes to inhabit more and more commonplace objects, it will increasingly become an invisible part of everyday life. At least, that’s what the engineers at Siemens are working on. Just so you know …
The secret of extraordinary companies
If your company has a Big Hairy Ambitious Goal, you won’t need the dry, dull wording of a Vision or Mission Statement. Your goal will be alive in everyone’s hearts and minds. It will be in the way they walk, they way get out of bed and come to work.
A BHAG is something they live.
But extraordinary companies don’t just happen. They’re planned. They’re based on a single-minded, radical strategy. Few initiatives will be as demanding of your leadership or as strategically challenging. It’s not easy to arrive at that focus. It will ask for your courage and clarity.
But once a BHAG is arrived at, it’s a door that opens. It’s something comes alive on a daily basis. A BHAG is alive! It’s extensively communicated through contemporary communication channels. It’s activated by interactive experiences, promotions and advertising. To keep things fresh, campaigns are reinvigorated.
It’s Not About How Smart You Can Be…
… It’s About How Wealthy You Can Be. How do you get people who have absolutely zero desire to read a book on investing to read one? You don’t just write it, you design it. Our objective was to reduce investing to simple, timeless principles. And to add awareness, drama, understanding and, yes, even laughter. Read it and you’ll be better off than 80% of investors. Written by Mark Varder / Design by Joost Hulsbosch / Published by Jacana Publishers 2008+2010 A Loerie Award for Design, 2009

Yield-X. Isn’t the 21st Century wonderful?
These magazine and indoor billboard ads announce the all new electronic interest rate exchange of the Johannesburg Stock Exchange (JSE). For Varder-Hulsbosch Brand Developers. 1. Spot Bonds. SWAPS. FRA’s. Repossessions. Carries. A single point of access. Isn’t the 21st Century wonderful? 2. Optimum price discovery. Maximum cost efficiency. That’s the beauty of cold, hard technology. 3. One click and you’re in. Coming soon. YieldX, the JSE’s online Internet Rate Exchange.










