BHAG Design – Page 12 – Brand Strategy / Brand Identity / Brand Communication

The secret of extraordinary companies

11 years ago By BHAG Design

If your company has a Big Hairy Ambitious Goal, you won’t need the dry, dull wording of a Vision or Mission Statement. Your goal will be alive in everyone’s hearts and minds. It will be in the way they walk, they way get out of bed and come to work.

A BHAG is something they live.

But extraordinary companies don’t just happen. They’re planned. They’re based on a single-minded, radical strategy. Few initiatives will be as demanding of your leadership or as strategically challenging. It’s not easy to arrive at that focus. It will ask for your courage and clarity.

But once a BHAG is arrived at, it’s a door that opens. It’s something comes alive on a daily basis. A BHAG is alive! It’s extensively communicated through contemporary communication channels. It’s activated by interactive experiences, promotions and advertising. To keep things fresh, campaigns are reinvigorated.

Book design

It’s Not About How Smart You Can Be…

11 years ago By BHAG Design

… It’s About How Wealthy You Can Be. How do you get people who have absolutely zero desire to read a book on investing to read one? You don’t just write it, you design it. Our objective was to reduce investing to simple, timeless principles. And to add awareness, drama, understanding and, yes, even laughter. Read it and you’ll be better off than 80% of investors. Written by Mark Varder / Design by Joost Hulsbosch / Published by Jacana Publishers 2008+2010 A Loerie Award for Design, 2009

Advertising

Yield-X. Isn’t the 21st Century wonderful?

11 years ago By BHAG Design

These magazine and indoor billboard ads announce the all new electronic interest rate exchange of the Johannesburg Stock Exchange (JSE). For Varder-Hulsbosch Brand Developers. 1. Spot Bonds. SWAPS. FRA’s. Repossessions. Carries. A single point of access. Isn’t the 21st Century wonderful? 2. Optimum price discovery. Maximum cost efficiency. That’s the beauty of cold, hard technology. 3. One click and you’re in. Coming soon. YieldX, the JSE’s online Internet Rate Exchange.

Book design · Graphic design

Académie Royale des Beaux-Arts de Bruxelles

11 years ago By BHAG Design

The prestigious Art University of Brussels publishes its 300th anniversary coffee table book. One section about previous student David Vasiljevic was designed by BHAG Design. It holds the story of how a Cum Laude student in Oil Painting became one the world’s top 5 beauty and fashion photographers.

Born in Australia and raised between Croatia, Italy and Belgium, David Vasiljevic trained as an oil painter at the prestigious Academie des Beaux Arts in Brussels. After graduating with honours he moved to London, where he started his fabulous photo career. A perfectionist known for his impeccable fashion and beauty images, David is a prolific contributor to several international editions of the big fashion magazines like Harper’s Bazar, Bon’s, Elle, and the French, English, American, Chinese and German Vogue, as well as some other of the world’s most prestigious fashion publications, from i-D to Numéro Tokyo. David is equally reknowned for his flawless, powerful port traiture A-list celebrities such as Penelope Cruz, Naomi Watts, Diane Kruger, Eva Mendez and Tom Ford have all been captured in his lens. His advertising clients include Stella McCartney, Givenchy Perfumes Armani Jeans, Levi’s, and H&M. Born in Australia and raised between Croatia, Italy and Belgium, David Vasiljevic trained as an oil painter at the prestigious Academie des Beaux Arts in Brussels. After graduating with honours he moved to London, where he started his photographic career.

Book design

Liza Marklund’s international bestsellers

11 years ago By BHAG Design

Dust jacket design for Morton Books.* Every book has a Big-Hairy-Ambitious-Goal, and as a designer, you need to find the essence of the manuscript in front of you. As a design studio we craft each book carefully, dedicating the time that each book needs without rushing into random ideas. Liza Marklund’s three-ology of quirky Australian crime stories, perfectly describe the harsh and desolate world of the Australian outback. * Morton Books is a fictive publisher that allows me to showcase my cover concept and design work.