BHAG Design – Page 2 – Brand Strategy / Brand Identity / Brand Communication

A new CI for PRO-digitaal

PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the conditions for designing a new identity? Be smart, digital and 100% connective.

PRO-digitaal’s new corporate identity (CI) design. The linear logo design melts the letters P-R-O into one form, reflecting the integrated, highly connective environment it lives in. The company’s marketing communication appears in relevant media and is always focusing on its skilful workforce – we call them PRO’s Special Agents. Award-winner in The One Show for Design and the European Design Awards.

Graphic design

Your business matters. Can it matter more?

4 years ago By BHAG Design

Developing a brand, as you know, can really help differentiate your company or product. And, as a result, it can make your business more valuable. Between 30 and 40 percent if you’re a B2B and up to 70 percent if you’re Coke or Nike and a B2C. Building your brand requires a consistent investment in a brand idea that is totally relevant to your company or product and that matters a great deal to your target market.

‘Just Do It’ is still as relevant to us as a brand today as it was 23 years ago. In this case: Caster Semenya by Wieden+Kennedy Amsterdam

Build your brand with one of the most experienced and multidisciplinary teams in our industry

We like to help ambitious CEOs, CMOs and agency ECDs develop what we call brand-enhanced solutions. We figure out why businesses matter and how brands can make them matter more. We’ve done this successfully for some of the biggest, some of the oldest, some of the smallest, some of the newest businesses around. As a result, our work has spanned over four continents and won numerous creative and efficiency awards.

BHAG Design is a Netherlands-based creative marketing consultancy engaged in all things brand. We work remotely on national and international projects for clients, agencies and studios. We offer English and Dutch speaking experts in Communication Strategy, Corporate Identity Design, Advertising, Website / Ecommerce development and Experiential Design. Below are some more examples of our award-winning work.

Graphic design

Suffering from Typo-Rage

4 years ago By BHAG Design

Typography has always played an important role in how I help companies to express themselves more distinctively. Good typography adds character and self-esteem to the message. But typography is often misused in mass communications, made by big expensive agencies that should know better. Poor font selection, poor kerning, and poor word spacing are the typical eyesores that infuriate me. Time to speak up and notice. Award-winning Poster (self-promotion) at the Type Director’s Club 2017. Concept and design: Joost Hulsbosch, copy: Mark Varder

Advertising

The Satrix promise

4 years ago By BHAG Design

South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular (award-winning) campaign encourages people to take the first step. (In collaboration with VH brand developers)

Corporate identity

The Simulated Sphere

4 years ago By BHAG Design

Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half of the sphere still in development.