Advertising

The Yale Workshops

To build and manage your reputation is a fine art, and for good reason. You have to consistently prove that what you stand for is what you do. The Yale University in New Haven CT organizes workshops for anybody with an interest in getting immersed into the world of science, medical, business and the arts. They’re headed by Yale’s top professors – and other guest speakers – and involve the audience to participate in the discovery and understanding of the topic. Besides the workshop’s marketing success, they’re also an economic success (tickets range from $75 > $100) and are generally sold out within a week. You can recognize the announcement posters by its distinctive red and black color combinations.

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Corporate identity · Graphic design · Web / Interactive design

Innocity > fascinating expeditions into Dutch innovation

Innocity offers tailor-made tours into Dutch innovation to foreign visitors and company groups looking to expand their horizons. Innovation is alive & kicking in the Netherlands. The country ranks in the top 3 of the world’s most innovative societies and you’ll find break-through examples of this phenomenon across the country. Whether you are interested in agriculture, technology, science or design, Innocity arranges a fully serviced day exploring the brave new world. Go explore! 

Strategy / Concept / Editorial Design

Territory Quarterly

Territory Quarterly publishes a (physical and digital) newspaper on how businesses turn complicated communication problems into unique, important and inspiring solutions. Territory adds value to decision makers, i.e. company leaders, business strategists, agency planners and commercial creatives across the planet. People that need all the support they can get since their prime job is to use ideas and strategies on growing the business’ value, command healthy margins and gain loyal customers.

Initiated, written, edited and designed by BHAG Design Studios in ‘s-Hertogenbosch, Cape Town and New York, Territory offers the latest strategic developments in marketing across the world.

Corporate identity · Web / Interactive design

A solemn promise for the Central Asylum Seeker Agency in the Netherlands (COA)

Concept, logo, UI/UX design proposal for COA, the Central Agency for Asylum Seekers in the Netherlands. The COA assures that asylum seekers are accommodated and supported in a safe environment. This is done in a manner that remains controllable to both politics and society as a whole. Although the current influx of refugees is at an all-time high – and puts the organisation under tremendous strain – it’s also felt that both identity and communication strategies need to be altered in order to communicate a more solemn stature with the nation and all of COA’s stakeholders. 

In terms of designing a new identity, the job is to express an steadfast organisation that provides safe (but sober) shelter to vulnerable human beings on the run from war and destruction. Maybe you can view the stacked letters as an abstract person standing firm, but that’s not what this logo is about. The caring accolades around the O (from Opvang = Shelter) is what the organisation in all about.

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In terms of brand communication, we believe the organsation needs to take a more pro-active approach since many people have concerns about the crisis and how the influx will affect their daily lives. There’s a real need for all parties involved to understand what the organisation stands for … This idea, an interactive documentary site, portrays different opinions and angles on the crisis, all leading to COA’s policy – give shelter and assistance to the asylum seeker. The result is a website which provides a rich interactive experience through a mix of artfully crafted content and media.

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Corporate identity

School 2.0

In the Netherlands, pre-primary, primary and elementary schools are combining their efforts into one building. It provides young learners (2>12yrs) a seamless educational experience which produces higher standards, united communities, and confident children ready for the next stage in their lives. This value sharing system also combines individual budgets that result in just more spending power for building, sports and IT facilities which benefit all stakeholders. We did the naming and logo design for De Immenkorf in Den Bosch. Geometric shapes, enriching colour schemes and maturational symbolism bring this new style school to life.

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Strategy / Concept / Design

Kvadrat precision textiles

Kvadrat is an innovative Danish textile company that produces and supplies exquisite textiles and textile-related products to architects, designers and private consumers in Europe and across the world. Kvadrat was established in Denmark in 1968 with deep roots in Scandinavia’s design tradition. Besides the distinctive name, the brand needed a powerful visual token to shift perceptions in the marketplace where, amongst others, competitive Asian companies try to get a foothold in the industry.

Brand design starts with your logo. It is the foundation of your business identity. It must be eye-catching, simple and memorable. That’s a tall order for any logo. But at BHAG, we believe the thinking behind any brand design must be crystal clear. The K in the logo below is made from two threads that intertwine. They become a symbol for precision textile design and manufacturing. Which is precisely what Kvadrat offers architects and designers with its textile products. There are three different versions made of the symbol since it will also appear on a diverse range of textiles and textile-related surfaces, like interwoven broidery and disperse dye and textile pigment ink-laser printing.






Advertising · Web / Interactive design

A global campaign helping the IUCN Red List survive

The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased by 85 percent and our Red List of Threatened Species™ has grown by 34 per cent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.

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Young woman sitting at wooden table with a booklet with white cover slightly colored in the corners. The white cover can be used for any logos, label signs or any graphic additions.

Young woman sitting at wooden table with a booklet with white cover slightly colored in the corners. The white cover can be used for any logos, label signs or any graphic additions.

Advertising · Graphic design

Dishing up Africa’s finest

MultiChoice’s digital satellite TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the largest broadcast provider on this massive continent. The company provides multi-channel multi-platform digital pay television services containing +700 channels from Africa, America, China, India, Asia and Europe.

Our corporate communication and social responsibility campaigns are designed to grow the company’s reputation and touch all stakeholders – employees, consumers, business and governmental departments – with communication that expresses the company’s ultimate purpose: to enrich millions of eager minds across Africa. It broadcasts the very best (and latest in news, sports, education and entertainment) the world has on offer. BHAG Design offers fully integrated communication – from traditional advertising to interactive corporate campaigns, from CI manuals to company collateral – to both internal and external audiences across the continent.






Web / Interactive design

A lesson in brand loyalty

The Evian Live Young Rewards is a web based consumer loyalty program. It is being developed to: 1: drive volume, 2: build consumer loyalty, and 3: recapture lost consumers due to the economy and competition. The loyalty program comes from the pure source of youth and renewal with inspitration, recognition and rewards for a community dedicated to live young and healthy. It’s about the values, not about the intrinsics. It’s not just about 15 years of premium glacial waters; it’s about an attitude towards life. The campaign proposal is outlined in many deliverables, not all shown here, but include: the structual reward framework, labels/stickers for bottles, POS materials, front-end design for the microsite, the apps and social media campaigns, print advertising, book publication design, and 3 promotion overlay themes for retail activation and third party tie-ins. With April Moore for Powerpact LLC New York.
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Corporate identity

Art Directors Club Netherlands

Our logo proposal for the Art Directors Club Netherlands (ADCN). The circular typeface we designed for the letters is an engaging solution in itself, but when the letters are combined as expanding concentric circles they express the ADCN’s mission to promote, stimulate and expand the influence of creative excellence in the Netherlands.

Advertising · Web / Interactive design

The School of Architecture and Planning

For over 80 years now, the University of the Witwatersrand School of Architecture & Planning has a reputation for grooming architects and planners to the point where they can successfully start pursuing their careers – and follow in the footsteps of some of the world’s finest the school has produced over time. Every year, the Johannesburg-based School tries to attract the most imaginative student candidates – the ones who dare to think different – although they still have lots to learn. These talented students have various options to where they like to pursue their studies; universities in Cape Town and Stellenbosch also have reputational architecture faculties, but for Wits University, the quest for talent has become an annual obsession. This year we developed an intriguing ‘call for entries’ campaign of internal posters, flyers, advertising, social media, and we revisited the School of Architecture & Planning micro-site too. 3D photo retouching by Victor Enrich. Copy by Mark Varder.

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Corporate identity · Graphic design

Instruments true to the instruments that made the music

Logo identity and communication platform for Sonor Audio Speaker Systems, a passionate Johannesburg loudspeaker manufacturer that breaks the mould by making quality products that can easily compete with some of the world’s top brands. Sonor is (and behaves like) a small, niche and artisanal ‘discovery brand’ that talks to new buyers hungry for new and authentic products. At BHAG Design, our job is to create and retain the authenticity and spirit of the brand.

Sonor’s robust, equally levelled logo design tells the story of Sonor’s quest for perfection. At the centre of it all, the empirically derived Ohm technology – with unique capabilities to beam separated stereo sound – is further crafted with a high degree of symmetry and precision. On balance, in our view, the logo reflects both beauty and brains.

‘Whatever It Takes’ is Sonor’s basic communication platform. It tells the story of the relentless pursuit to perfect sound reproduction; the technology and craftsmanship, but also the blood, sweat and tears that were shed to reach the goal of producing a product – both in technology and aesthetics – that can compete with the best in the world. Sonors are exclusive, hand-made speakers that are made like the musical instruments themselves. The strapline: Instruments true to the instruments that made the music, captivates the company mantra and runs throughout all communication elements. Copy strategy/writing by Mark Varder

Corporate identity · Graphic design · Thinking

We help businesses reach their full potential – through the power of purpose-driven communication design

Every company needs a purpose. Something beyond making money. It needs to be driven. It needs to make a difference.

But what is your purpose? Do you have one? When you own a purpose, you stand for something that is based on clarity and honesty, promise and delivery.

Great articulation of your purpose is everything. It will set your company apart from your competitors. The work must be positive, inspiring and charismatic. It must have beauty and brains. It must catch the eye and solve the business problem at the same time.

We have strong strategic instincts with an understanding of customer experience methodology, branding and advertising. We are fluent in industry and production processes, software, benchmarks, history and conventions. We are collaborative and are able to work with teams across different markets.

For inspired and focused communication design, look no further. Our work gets continued global recognition from our peers and industry press.

 

 

 

Advertising

Slavery is alive and kicking

These young wild monkeys are illegally captured, forced to behave against their instinct, and dressed up as clowns. This sadistic practice is happening all over Pakistan. The purpose? Begging. To make a quick buck on the side of the road.

The WSPA fights this kind of animal cruelty. The WSPA is a global organisation that protects and returns abused animals to the wild. ‘At the WSPA, we are working hard towards a world where animal welfare matters and animal cruelty ends. Being the world’s leading international alliance of animal welfare organisations, helps in addressing these kind of issues… with mainly positive results. We can continue our work as long as people keep donating…’ – Kai Akram, Head of WSPA

To rehabilitate monkeys to their own habitat obviously takes time because these animals are so traumatised that they need a slow and careful approach to learn to look after themselves again, to be socially accepted into a new monkey family pack. And sometimes (especially when monkeys grow older) rehabilitation doesn’t work out altogether and they have to be euthanised. Photography by Muhammed Muheisen. Copy by Mark Varder and Joost Hulsbosch

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Book design

The Long View

How much do you understand South Africa? Is the country better off than it was? What are the prospects for the future? What is life going to be like? We turn to the news for information, but the news tells us what happened while we were sleeping or while we were working. As in any country, it’s about the short-term drama. We don’t see the bigger picture. Most South Africans lack an in-depth awareness of the enormous strides we have made. Today, (in contrast to the notion that the country is on the verge of collapse and implosion) South Africa is a much better place than it was twenty or thirty years ago.
South African analyst/economist JP Landman believes we need a firmer grip on reality and a broader perspective is vital. He calls it ‘The Long View’. The zest of his book? Yes, a lot of things are wrong in South Africa, but an enormous number of important things are coming right. In this important book he motivates the power of incrementalism. On balance, incrementalism will, in all probability, make South Africa a much better place in about twenty or thirty years from now. The book is designed in such a way that the factual based content is easy to grasp for the man in the street. Here are a few random spreads that give you an idea of how the book looks and feels. Published by Jacana Media / Stonebridge Books 2013 South Africa / No1 Bestseller at Exclusive Books South Africa
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Advertising · Corporate identity · Graphic design

Globe Telecom

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction with an ever-changing and evolving digital world’ that includes apps and services, mobile TV, gaming, 3D television and cloud computing. We like to think this logo design proposal is the first experience of that fascination for Globe™ customers. And talking about fascination, isn’t time all logos had movement?

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Corporate identity · Graphic design

Brand new work for the Mbizo Stone Theatre

I’ve been designing announcement posters for the Mbizo Stone Theatre since 2005. Although this imaginary cultural client allows me to experiment with creative styles and crafts, the basis is always formed on actual theatrical works and plays that tour the country. Photography by Jackie Terreblanche and Peter Dellenbach. Digital paintings, illustrations and typographics by Joost Hulsbosch

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