Graphic design

Suffering from Typo-Rage

Typography has always played an important role in how I help companies to express themselves more distinctively. Good typography adds character and self-esteem to the message. But typography is often misused in mass communications, made by big expensive agencies that should know better. Poor font selection, poor kerning, and poor word spacing are the typical eyesores that infuriate me. Time to speak up and notice. Award-winning Poster (self-promotion) at the Type Director’s Club 2017. Concept and design: Joost Hulsbosch, copy: Mark Varder

Advertising

The Satrix promise

South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)

Corporate identity

The Simulated Sphere

Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half of the sphere still in development.



Strategy / Concept / Web Design

The Road Less Lawered — the human approach to the business of corporate law

Founded in 2001, Axiom Law had experienced early success, but needed a more distinctive identity that could help them overcome some significant hurdles before taking their business to the next level. We developed a BHAG strategy that positions the brand as an organization that redefines the business and image of Law. Bring humanity, friendliness, and warmth to an industry that can be lacking – all the while balancing the joy and playfulness with an edge of intelligence, sophistication, and grandeur. In that way, Axiom Law matters and it reflects throughout its brand communication. As part of a creative partnership, we were able to help Axiom develop a clear visual aesthetic and pinpoint their company voice. Each piece of communication is seen as an opportunity to create a meaningful interaction with a client, employee, or potential recruit that sparks an emotional response, drives action, and forges loyalty.

Advertising

Reebok Advertising

We’ve done quite a few award-winning ads for Reebok‘s agency Sonnenberg Murphy Leo Burnett in Johannesburg, South Africa. For instance, this newspaper ad was created on a Sunday and published on Monday. Long-distance runner Elana Meyer broke a world record – not just by a few seconds, but with the time it takes you to read this headline. Written by Mark Varder. Winner in The One Show. Winner in Graphis Advertising Annuals. Winner in Communication Arts. Winner in the NY Art Directors Club.