South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)
Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half of the sphere still in development.
Founded in 2001, Axiom Law had experienced early success, but needed a more distinctive identity that could help them overcome some significant hurdles before taking their business to the next level. We developed a BHAG strategy that positions the brand as an organization that redefines the business and image of Law. Bring humanity, friendliness, and warmth to an industry that can be lacking – all the while balancing the joy and playfulness with an edge of intelligence, sophistication, and grandeur. In that way, Axiom Law matters and it reflects throughout its brand communication. As part of a creative partnership, we were able to help Axiom develop a clear visual aesthetic and pinpoint their company voice. Each piece of communication is seen as an opportunity to create a meaningful interaction with a client, employee, or potential recruit that sparks an emotional response, drives action, and forges loyalty.
These wild monkeys are illegally captured, forced to behave against their instinct, and dressed up as clowns. This sadistic practice is happening all over Pakistan. The purpose? Begging. To make a living on the side of the road.
The WSPA fights this kind of animal cruelty. The WSPA is a global organisation that protects and returns abused animals to the wild. ‘At the WSPA, we are working hard towards a world where animal welfare matters and animal cruelty ends. Being the world’s leading international alliance of animal welfare organisations, helps in addressing these kind of issues… with mainly positive results. We can continue our work as long as people keep donating…’ – Kai Akram, Head of WSPA
To rehabilitate monkeys to their own habitat obviously takes time because these animals are so traumatised that they need a slow and careful approach to learn to look after themselves again, to be socially accepted into a new monkey family pack. And sometimes (especially when monkeys grow older) rehabilitation doesn’t work out altogether and they have to be euthanised. Photography by Muhammed Muheisen. Copy by Mark Varder and Joost Hulsbosch