Corporate identity

School 2.0

In the Netherlands, pre-primary, primary and elementary schools are combining their efforts into one building. It provides young learners (2>12yrs) a seamless educational experience which produces higher standards, united communities, and confident children ready for the next stage in their lives. This value sharing system also combines individual budgets that result in just more spending power for building, sports and IT facilities which benefit all stakeholders. We did the naming and logo design for De Immenkorf in Den Bosch. Geometric shapes, enriching colour schemes and maturational symbolism bring this new style school to life.

Michaelschool, Hillegersberg, Rotterdam, de Zwarte Hond architecten, ©2014immenkorflogo

Strategy / Concept / Design

Kvadrat precision textiles

Kvadrat is an innovative Danish textile company that produces and supplies exquisite textiles and textile-related products to architects, designers and private consumers in Europe and across the world. Kvadrat was established in Denmark in 1968 with deep roots in Scandinavia’s design tradition. Besides the distinctive name, the brand needed a powerful visual token to shift perceptions in the marketplace where, amongst others, competitive Asian companies try to get a foothold in the industry.

Brand design starts with your logo. It is the foundation of your business identity. It must be eye-catching, simple and memorable. That’s a tall order for any logo. But at BHAG, we believe the thinking behind any brand design must be crystal clear. The K in the logo below is made from two threads that intertwine. They become a symbol for precision textile design and manufacturing. Which is precisely what Kvadrat offers architects and designers with its textile products. There are three different versions made of the symbol since it will also appear on a diverse range of textiles and textile-related surfaces, like interwoven broidery and disperse dye and textile pigment ink-laser printing.






Advertising · Web / Interactive design

A global campaign helping the IUCN Red List survive

The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased by 85 percent and our Red List of Threatened Species™ has grown by 34 per cent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.

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Young woman sitting at wooden table with a booklet with white cover slightly colored in the corners. The white cover can be used for any logos, label signs or any graphic additions.

Young woman sitting at wooden table with a booklet with white cover slightly colored in the corners. The white cover can be used for any logos, label signs or any graphic additions.

Advertising · Graphic design

Dishing up Africa’s finest

MultiChoice’s digital satellite TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the largest broadcast provider on this massive continent. The company provides multi-channel multi-platform digital pay television services containing +700 channels from Africa, America, China, India, Asia and Europe.

Our corporate communication and social responsibility campaigns are designed to grow the company’s reputation and touch all stakeholders – employees, consumers, business and governmental departments – with communication that expresses the company’s ultimate purpose: to enrich millions of eager minds across Africa. It broadcasts the very best (and latest in news, sports, education and entertainment) the world has on offer. BHAG Design offers fully integrated communication – from traditional advertising to interactive corporate campaigns, from CI manuals to company collateral – to both internal and external audiences across the continent.






Web / Interactive design

A lesson in brand loyalty

The Evian Live Young Rewards is a web based consumer loyalty program. It is being developed to: 1: drive volume, 2: build consumer loyalty, and 3: recapture lost consumers due to the economy and competition. The loyalty program comes from the pure source of youth and renewal with inspitration, recognition and rewards for a community dedicated to live young and healthy. It’s about the values, not about the intrinsics. It’s not just about 15 years of premium glacial waters; it’s about an attitude towards life. The campaign proposal is outlined in many deliverables, not all shown here, but include: the structual reward framework, labels/stickers for bottles, POS materials, front-end design for the microsite, the apps and social media campaigns, print advertising, book publication design, and 3 promotion overlay themes for retail activation and third party tie-ins. With April Moore for Powerpact LLC New York.
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Advertising

The Satrix promise

South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular campaign encourages people to take the first step. (In collaboration with VH brand developers)

Corporate identity

Art Directors Club Netherlands

Our logo proposal for the Art Directors Club Netherlands (ADCN). The circular typeface we designed for the letters is an engaging solution in itself, but when the letters are combined as expanding concentric circles they express the ADCN’s mission to promote, stimulate and expand the influence of creative excellence in the Netherlands.

Advertising · Web / Interactive design

The School of Architecture and Planning

For over 80 years now, the University of the Witwatersrand School of Architecture & Planning has a reputation for grooming architects and planners to the point where they can successfully start pursuing their careers – and follow in the footsteps of some of the world’s finest the school has produced over time. Every year, the Johannesburg-based School tries to attract the most imaginative student candidates – the ones who dare to think different – although they still have lots to learn. These talented students have various options to where they like to pursue their studies; universities in Cape Town and Stellenbosch also have reputational architecture faculties, but for Wits University, the quest for talent has become an annual obsession. This year we developed an intriguing ‘call for entries’ campaign of internal posters, flyers, advertising, social media, and we revisited the School of Architecture & Planning micro-site too. 3D photo retouching by Victor Enrich. Copy by Mark Varder.

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Corporate identity · Graphic design

Instruments true to the instruments that made the music

Logo identity and communication platform for Sonor Audio Speaker Systems, a passionate Johannesburg loudspeaker manufacturer that breaks the mould by making quality products that can easily compete with some of the world’s top brands. Sonor is (and behaves like) a small, niche and artisanal ‘discovery brand’ that talks to new buyers hungry for new and authentic products. At BHAG Design, our job is to create and retain the authenticity and spirit of the brand.

Sonor’s robust, equally levelled logo design tells the story of Sonor’s quest for perfection. At the centre of it all, the empirically derived Ohm technology – with unique capabilities to beam separated stereo sound – is further crafted with a high degree of symmetry and precision. On balance, in our view, the logo reflects both beauty and brains.

‘Whatever It Takes’ is Sonor’s basic communication platform. It tells the story of the relentless pursuit to perfect sound reproduction; the technology and craftsmanship, but also the blood, sweat and tears that were shed to reach the goal of producing a product – both in technology and aesthetics – that can compete with the best in the world. Sonors are exclusive, hand-made speakers that are made like the musical instruments themselves. The strapline: Instruments true to the instruments that made the music, captivates the company mantra and runs throughout all communication elements. Copy strategy/writing by Mark Varder

Corporate identity · Graphic design · Thinking

We help businesses reach their full potential – through the power of purpose-driven communication design

Every company needs a purpose. Something beyond making money. It needs to be driven. It needs to make a difference.

But what is your purpose? Do you have one? When you own a purpose, you stand for something that is based on clarity and honesty, promise and delivery.

Great articulation of your purpose is everything. It will set your company apart from your competitors. The work must be positive, inspiring and charismatic. It must have beauty and brains. It must catch the eye and solve the business problem at the same time.

We have strong strategic instincts with an understanding of customer experience methodology, branding and advertising. We are fluent in industry and production processes, software, benchmarks, history and conventions. We are collaborative and are able to work with teams across different markets.

For inspired and focused communication design, look no further. Our work gets continued global recognition from our peers and industry press.

 

 

 

Advertising

Slavery is alive and kicking

These young wild monkeys are illegally captured, forced to behave against their instinct, and dressed up as clowns. This sadistic practice is happening all over Pakistan. The purpose? Begging. To make a quick buck on the side of the road.

The WSPA fights this kind of animal cruelty. The WSPA is a global organisation that protects and returns abused animals to the wild. ‘At the WSPA, we are working hard towards a world where animal welfare matters and animal cruelty ends. Being the world’s leading international alliance of animal welfare organisations, helps in addressing these kind of issues… with mainly positive results. We can continue our work as long as people keep donating…’ – Kai Akram, Head of WSPA

To rehabilitate monkeys to their own habitat obviously takes time because these animals are so traumatised that they need a slow and careful approach to learn to look after themselves again, to be socially accepted into a new monkey family pack. And sometimes (especially when monkeys grow older) rehabilitation doesn’t work out altogether and they have to be euthanised. Photography by Muhammed Muheisen. Copy by Mark Varder and Joost Hulsbosch

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Book design

The Long View

How much do you understand South Africa? Is the country better off than it was? What are the prospects for the future? What is life going to be like? We turn to the news for information, but the news tells us what happened while we were sleeping or while we were working. As in any country, it’s about the short-term drama. We don’t see the bigger picture. Most South Africans lack an in-depth awareness of the enormous strides we have made. Today, (in contrast to the notion that the country is on the verge of collapse and implosion) South Africa is a much better place than it was twenty or thirty years ago.
South African analyst/economist JP Landman believes we need a firmer grip on reality and a broader perspective is vital. He calls it ‘The Long View’. The zest of his book? Yes, a lot of things are wrong in South Africa, but an enormous number of important things are coming right. In this important book he motivates the power of incrementalism. On balance, incrementalism will, in all probability, make South Africa a much better place in about twenty or thirty years from now. The book is designed in such a way that the factual based content is easy to grasp for the man in the street. Here are a few random spreads that give you an idea of how the book looks and feels. Published by Jacana Media / Stonebridge Books 2013 South Africa / No1 Bestseller at Exclusive Books South Africa
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Advertising · Corporate identity · Graphic design

Globe Telecom

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction with an ever-changing and evolving digital world’ that includes apps and services, mobile TV, gaming, 3D television and cloud computing. We like to think this logo design proposal is the first experience of that fascination for Globe™ customers. And talking about fascination, isn’t time all logos had movement?

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Corporate identity · Graphic design

Brand new work for the Mbizo Stone Theatre

I’ve been designing announcement posters for the Mbizo Stone Theatre since 2005. Although this imaginary cultural client allows me to experiment with creative styles and crafts, the basis is always formed on actual theatrical works and plays that tour the country. Photography by Jackie Terreblanche and Peter Dellenbach. Digital paintings, illustrations and typographics by Joost Hulsbosch

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Corporate identity · Graphic design

A new identity for the world leader in biosimilars

Sandoz is part of the Novartis group of companies – and a world leader in affordable generic medicines. As soon as you hear the word ‘generic’, you may think the organisation simply produces copies of medicines without the cost of R&D and patenting, perhaps using inexpensive production lines. In fact, the Swiss-based company has a far more interesting approach: it develops complete new solutions to existing formulas that truly make a difference in patients’ lives. As a result, Sandoz has become a world leader in developing drug-delivery systems and complex biosimilars.

How does a corporate identity begin to reflect Sandoz’s ethos and sense of purpose? Simply, our work is a graphic ‘biosimilar.’ The primary icon is an S born out of three Ss. Repeated and replicated with Swiss precision, the identity offers the viewer a look into a company which provides 90% of the world’s population with sophisticated yet affordable medicines. A global organization with almost infinite facets.

We like to think this simple design principle provides meaning and brings Sandoz to life for customers and employees alike.

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Corporate identity · Web / Interactive design

La marque figurative possible pour La Club des Directeurs Artistiques >

The French Art Directors Club (dedicated to educating and celebrating creative communication, rewarding its practitioners, and raising standards across the industry) came up with a design competition for a new logo; a quest for a typographic emblem that would hold the letters CDA, be premier, be visionary, be stylish, and can stand the test of time. Think I managed to include all the essentials. The project is pending. In the meanwhile, what do you think?

Design Approach: The logo for the society had to project a mature and inspirational image. The circle is intended to refer to both the ‘club’ (exclusive community) and to the ‘globe’ (the circular CDA Award which is regarded as the prime trophy in Francophone creativity). While the execution had to be clean and precise enough to convey a quality brand icon, a quirky element was introduced through the horizontal “A”, which suggest an eye / having a visionary outlook on the world of advertising and design.

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Editorial design · Graphic design · Web / Interactive design

Radical change at 75

Corporate communication for Timberland, the American manufacturer and retailer of outdoors wear with a focus on footwear. Timberland (part of the VF Corporation) celebrates its 75th birthday and calls all its stakeholders to join the party. However, it’s not all going to be fun. It’s also a good time to learn in person of Timberland’s new business plan that management is envisioning. To learn and understand the strategy behind it. And what it means for you and the future of the business.

At the same event, as part of this new strategy, CEO Eric Wiseman also wishes to announce a new partnership with English footwear maker Puzo. Enough reason to intrigue and make sure people will attend this important annual meeting. Below is a selection of the various elements we’ve done i.e. company journal cover, invitations, congress banners, and various web elements.

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