Graphic design

Tallman Akademie

Tallman Akademie offers a structured and comprehensive curriculum designed to foster resilience, clarity, and self-awareness in navigating life’s most complex challenges. Its programs—delivered both online and in person—combine practical training with reflective insight, equipping participants with the skills to cultivate a healthier mindset and more constructive outlook on life. In addition to individual enrollment, the Akademie collaborates with schools, colleges, and universities, supporting educators in guiding students toward practices of self-mastery, confidence, and balanced personal development. With established bases in Amsterdam, New York, and Tokyo, Tallman Akademie operates as an international platform for lifelong learning and enlightened growth.

This ongoing international abri campaign, launched earlier this year in Europe, USA, and Asia, draws on familiar life quotations to address audiences in search of personal growth and enlightenment. Through the integration of visual identity and public messaging, it seeks to provoke reflection and encourage self-development within the urban landscape. Initiated by Joost Hulsbosch under BHAG Design, the project demonstrates how design can transcend conventional branding, positioning itself instead as a medium for introspection and dialogue.