What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution is under way and it has consequences for everybody. What does it mean from a marketing point of view? What are the up and coming digital platforms and which should you be utilizing to reach your audiences? These, and other issues, will be part of a vivid panel discussion of pros and cons: Print vs Digital. Invitation poster and iPad app for congress attendants. For iTV-Asia and Le Royal Meridien Hotel in Shanghai, China. Winner of the 58th Type Directors Club of New York 2020. Gold winner in Graphis Best Poster awards 2019-20. Winner Communication Arts Typography 2020.
Above: poster invitation (size 59.4 × 84.1 cm / 23.3×33.1″) Below: Print vs. Digital application for the congress with background info of guests, panel members, agenda, subjects, workshops and sponsors.
