Here at BHAG Design, we have a love for letters. We love them as physical entities, having abstract beauty of their own, apart from the words they may express on. It deserves to be precision kerned for esthetic reasons. It needs to have a minimal amount of word-space for uninterrupted reading. And we wouldn’t want to mix too many fonts together. Our love of letters is the beginning of our typographical wisdom and its craft is designed to give meaning beyond words. Typography is one of the pillars we are building our brand design business on. If you need help or advice, knock on our door. You might get lucky when a beautiful woman will answer your call.
Visual identity > Tommy’s CGI / photography work
Logo and posters for upcoming car photographer and Computer Generated Imaging (CGI) specialist. Although the design makes use of an existing font –designed by Juan Pablo De Gregorio– the combination of letters diverge from the norm. When our little grey cells fill in the blanks between the slit syllables, we see what isn’t actually there. It fits Tommy’s use of 3D technology extremely well. He also focuses on things that aren’t actually there. (Like the computer-drawn automobiles in the examples below.) His work is executed in a realm of astonishing perfectionism. If you’re interested in the amazing possibilities of CGI, contact Tommy on www.tommyhulsbosch.com
YSA-Lapin Leadership Consultants
Corporate identity and collateral for YSA-Lapin, South Africa’s leadership development consultancy. The logo, simply formed out of two curved lines, expresses road-crossing decision taking, and have elements of letters of the key founders. Also below, you’ll find some spreads out of the company’s 36-page brochure that is shot at their new office location, a restored victorian building on top of the Houghton Hill in Johannesburg.What do the people at YSA-Lapin do so well? In a nutshell, they challenge and support organisations and executives who are ready for meaningful growth or change. They learn clients to challenge their assumptions, confront reality, evaluate choices, take responsible risk, act deliberately and respond to the consequences. By aligning strategy, culture and leadership. For Varder-Hulsbosch Brand Developers.
100% Liquid Fruit Packaging
Updated logo and packaging design for Appelsientje. Market leader by far, this brand is the Dutch icon in the fruit juice category since the mid-seventies. Everybody knows what the unusual names stand for: 100% pure orange and apple juice and everybody loves it. However, the existing packaging felt worn-out and needed an stylish shift to stay ahead of its many contenders. Part of the packaging solution was to use Tetra Pak’s aseptic packaging processes – which allow liquid food to retain colour, texture, natural taste and nutritional value for up to 12 months, without the need for preservatives or refrigeration. The superiority of the printing works for us too and allows Appelsientje to express the quality the stands for. For Moka design, Brussels
100% Texas Sun and Wind
Over 6 million customers in Texas USA power their home and business with TXU Energy, making it the No.1 choice for green electricity in Texas. The company’s BHAG is to revolutionize the electricity environment by serving customers and communities clean and efficient applications of 100% wind and sun energy. This new and modernized brand reflects TXU Energy’s business strengths and market-leading position. It is indicative of TXU’s forward-looking stance, focusing on the company’s commitment to customers, and representing its determent approach to green energy. Logo / Full identity program for a whole range of products, facilities, and marketing materials.
