Typography has always played an important role in how I help companies to express themselves more distinctively. Good typography adds character and self-esteem to the message. But typography is often misused in mass communications, made by big expensive agencies that should know better. Poor font selection, poor kerning, and poor word spacing are the typical eyesores that infuriate me. Time to speak up and notice. Award-winning Poster (self-promotion) at the Type Director’s Club 2017. Concept and design: Joost Hulsbosch, copy: Mark Varder
Brighten up your space with some compelling graphic art. Tallmanstudio’s No-Shit-Quality-Pixel-Art © posters are now for sale through BHAG Design. These large posters, superbly printed on premium 250gsm archival paper, are available on either A1 (23.4×33.1″) or A0 (33.1×46.8″) seizes. Selling price: A1 = €150 ($166), A0 = €220 ($245) including a sturdy mailing tube, excluding courier cost. Just drop us a note on email@example.com and we’ll follow up with you ASAP.
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.
This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.
Corporate Identity, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.
A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.
The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.
The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.
Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the content we developed.
The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.
The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.
Innocity offers tailor-made tours into Dutch innovation to foreign visitors and company groups looking to expand their horizons. Innovation is alive & kicking in the Netherlands. The country ranks in the top 3 of the world’s most innovative societies and you’ll find break-through examples of this phenomenon across the country. Whether you are interested in agriculture, technology, science or design, Innocity arranges a fully serviced day exploring the brave new world. Go explore!