Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.

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Corporate identity · Graphic design · Web / Interactive design

Ability Business Management Software > CI / UI / UX / DM

Corporate Identity, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.

A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.

The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.  

The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.

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Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the content we developed.

The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.

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The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.

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Corporate identity · Graphic design · Web / Interactive design

Innocity > fascinating expeditions into Dutch innovation

Innocity offers tailor-made tours into Dutch innovation to foreign visitors and company groups looking to expand their horizons. Innovation is alive & kicking in the Netherlands. The country ranks in the top 3 of the world’s most innovative societies and you’ll find break-through examples of this phenomenon across the country. Whether you are interested in agriculture, technology, science or design, Innocity arranges a fully serviced day exploring the brave new world. Go explore! 

Advertising · Graphic design

Dishing up Africa’s finest

MultiChoice’s digital satellite TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the largest broadcast provider on this massive continent. The company provides multi-channel multi-platform digital pay television services containing +700 channels from Africa, America, China, India, Asia and Europe.

Our corporate communication and social responsibility campaigns are designed to grow the company’s reputation and touch all stakeholders – employees, consumers, business and governmental departments – with communication that expresses the company’s ultimate purpose: to enrich millions of eager minds across Africa. It broadcasts the very best (and latest in news, sports, education and entertainment) the world has on offer. BHAG Design offers fully integrated communication – from traditional advertising to interactive corporate campaigns, from CI manuals to company collateral – to both internal and external audiences across the continent.






Corporate identity · Graphic design

Instruments true to the instruments that made the music

Logo identity and communication platform for Sonor Audio Speaker Systems, a passionate Johannesburg loudspeaker manufacturer that breaks the mould by making quality products that can easily compete with some of the world’s top brands. Sonor is (and behaves like) a small, niche and artisanal ‘discovery brand’ that talks to new buyers hungry for new and authentic products. At BHAG Design, our job is to create and retain the authenticity and spirit of the brand.

Sonor’s robust, equally levelled logo design tells the story of Sonor’s quest for perfection. At the centre of it all, the empirically derived Ohm technology – with unique capabilities to beam separated stereo sound – is further crafted with a high degree of symmetry and precision. On balance, in our view, the logo reflects both beauty and brains.

‘Whatever It Takes’ is Sonor’s basic communication platform. It tells the story of the relentless pursuit to perfect sound reproduction; the technology and craftsmanship, but also the blood, sweat and tears that were shed to reach the goal of producing a product – both in technology and aesthetics – that can compete with the best in the world. Sonors are exclusive, hand-made speakers that are made like the musical instruments themselves. The strapline: Instruments true to the instruments that made the music, captivates the company mantra and runs throughout all communication elements. Copy strategy/writing by Mark Varder