Corporate identity · Graphic design

Promoting regional culture: Theater Anoniem

Theater Anoniem (Anonymus) is a performance arts companionship that operates on a non-profit basis. It stages theatrical productions – as in staged plays that range from comedy to drama and is based in Lille/Gierle (in Flanders, Belgium). It brings fascinating stage productions to everyone who loves to see local artistry and dialect taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders as directors, actors, photographers, digital artists and printers to get our messaging out there.

6posters26posters3 6posters4 6posters5
6posters1TA2
TA1taprofeet
Corporate identity · Web / Interactive design

Food, Fun and Fulfillment from Japan

Communication strategy, naming, logo and multi-media brand launch for Sang Song (Love Food) chain of Japanese gourmet restaurants. As the hottest new addition to Cape Town’s dining and bar scene, Sang Song Restaurant & Bar serves up contemporary Japanese fare created by sushi guru Ken Tominaga, who boasts authentic Japanese training and presents a mix of new-style sushi and classic dishes. Set within a sophisticated designer space in the rejuvenated Woodstock area, Sang Song has been cleverly laid out to cater for solo diners, couples, groups of all sizes and live music performances. Sang Song’s objective is to create an authentic and sensual escapade. We call it Food, Fun and Fulfillment from Japan.

Corporate identity · Web / Interactive design

CI for Ninth House

Founded in 1996 and headquartered in San Francisco, California, Ninth House, Inc. is an innovator using technology to create effective, career-changing learning experiences. By taking a holistic approach to education, Ninth House customizes organizational learning solutions that get results beyond the norm. Ninth House has proven expertise in initiatives designed to develop managers and leaders, spawn culture change, value diversity and create engaged, high performing employees. This re-branding proposal from 2014, including a series of tailored-made student apps, adds value to Ninth House’s proposition of embracing the newest educational learning processes.

Advertising · Corporate identity

Get there first

Sony Electronics needs to rekindle its innovative spirit, inspire its workforce and position its global brand with a tech-loving society. After a comprehensive immersion into the principles that CEO Sir Howard Stringer was bringing to the Sony corporation, we proposed the demanding, inescapable brand idea Get There First. 

FIRST1

Get There First is about believing that Sony is at the cutting edge. That if you buy a Sony product you are ahead. The words are true of Sony’s heritage. You can believe that Sony, if anyone, got to things first. They invented the whole thing of electronic gadgets. And have continued, more or less, ever since. Both management and employees at Sony Corporation must live up to the company’s Big Hairy Ambitious Goal in order to survive. xperiaFIRSTThe Get There First campaign is split between internal, external and retail audiences and uses all media components. Building Sony’s reputation makes use of inspiring stories – headed by known and unknown people and often related to Sony’s entertainment and engineering business. Every touchpoint strengthens a new belief in the company’s capabilities and ethos. Get There First expresses the human desire to be one step ahead, to be a boundary breaker, to be an innovator.

Layout 1_Page 2 Layout 1_Page 3

In quintessential retail, the proof is in the pudding. Sony’s intrinsic product benefits form the basis of each message and answer to the brand idea of making lives better through product innovation. Get There First becomes very powerful.

  1. It helps shoppers to reason-why they’re paying a premium for an innovative, superior technological advanced product.
  2. Consumers like to buy into brands that stand for something. Who are on a mission to change the world for better.
  3. Sony acts like an early-adopters brand again. Leading the way. It says, this the way the world is moving, get there first.

FIRST1_Page 4 FIRST1_Page 5 FIRST1_Page 6

For Powerpact LLC Dallas, New York, San Diego

Corporate identity

Visual identity > Tommy’s CGI / photography work

Logo and posters for upcoming car photographer and Computer Generated Imaging (CGI) specialist. Although the design makes use of an existing font –designed by Juan Pablo De Gregorio– the combination of letters diverge from the norm. When our little grey cells fill in the blanks between the slit syllables, we see what isn’t actually there. It fits Tommy’s use of 3D technology extremely well. He also focuses on things that aren’t actually there. (Like the computer-drawn automobiles in the examples below.) His work is executed in a realm of astonishing perfectionism. If you’re interested in the amazing possibilities of CGI, contact Tommy on www.tommyhulsbosch.com

Corporate identity

YSA-Lapin Leadership Consultants

Corporate identity and collateral for YSA-Lapin, South Africa’s leadership development consultancy. The logo, simply formed out of two curved lines, expresses road-crossing decision taking, and have elements of letters of the key founders. Also below, you’ll find some spreads out of the company’s 36-page brochure that is shot at their new office location, a restored victorian building on top of the Houghton Hill in Johannesburg.What do the people at YSA-Lapin do so well? In a nutshell, they challenge and support organisations and executives who are ready for meaningful growth or change. They learn clients to challenge their assumptions, confront reality, evaluate choices, take responsible risk, act deliberately and respond to the consequences. By aligning strategy, culture and leadership.  For Varder-Hulsbosch Brand Developers. 

Corporate identity

100% Texas Sun and Wind

Over 6 million customers in Texas USA power their home and business with TXU Energy, making it the No.1 choice for green electricity in Texas. The company’s BHAG is to revolutionize the electricity environment by serving customers and communities clean and efficient applications of 100% wind and sun energy. This new and modernized brand reflects TXU Energy’s business strengths and market-leading position. It is indicative of TXU’s forward-looking stance, focusing on the company’s commitment to customers, and representing its determent approach to green energy. Logo / Full identity program for a whole range of products, facilities, and marketing materials.


Corporate identity · Environmental design

American Red Cross – volunteer drive

The American Red Cross is one of several community organizations working together to respond to disasters all over the United States and beyond. Every year, it looks for volunteers to help execute the organization’s programs. With units all over America, volunteers have the opportunity – from training to be and ready to respond to disasters to supporting a blood drive from delivering messages to our US service personnel, to connecting families displaced by disasters or conflict – to enroll. Pro bono work for the North Texas Chapter for the American Red Cross.

Corporate identity · Graphic design

The identity for Le Centre L’est > Kinshasa’s hottest cultural event hotel

Francophone Kinshasa is the huge, sprawling capital of the Democratic Republic of the Congo. It is hectic, confusing and colorful, a sort of New York of Central Africa. In this vibrant city, (+6 million people) the main thing to do is to simply sniff up the atmosphere; enjoy the Congolese food like ‘foufou’ and ‘chikwange’, listen to the famous ndombolo music, dance and dive into the Congolese way of life. Le Centre L’est is a newly renovated 5-star event hotel that brings together these characteristics in 21st-Century style and sophistication. This, on ancient Congolese art inspired logo, expresses the desire to become the new cultural center within the center of the city. Full identity program for a whole range of hotel collateral and marketing materials. Silver winner at Graphis Annuals 2013.

Corporate identity

Logo design – like no other

 

Creating a logo for ArcelorMittal — the world’s largest steel company, with over 320 000 employees and a presence in more than 60 countries — is no small undertaking. Assigned by FutureBrand, we’ve conceptualized and designed this ultra simple, yet powerful signature device.

How did we get here? The Mittal family are understated people, so it was essential to have something dignified, but also strong, clean-cut and world-class. That’s why we came up with the idea of the signature which at closer inspection is made out an A and an M. The ArcelorMittal signature is unique to the company, just as an individual’s handwritten signature is unique to them. Designed to suggest the transformational energy that characterises the company, the signature’s dynamic and iconic form reflects ArcelorMittal’s leadership position in the steel industry.

We developed a brand website that has downloadable applications, typefaces and tools. We can also upload additions and make modifications when necessary. The result is a very flexible brand tool, with the benefit of being instantly accessible anywhere in the world.