Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.

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Corporate identity · Graphic design · Web / Interactive design

Ability Business Management Software > CI / UI / UX / DM

Corporate Identity, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.

A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.

The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.  

The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.

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Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the content we developed.

The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.

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The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.

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Corporate identity · Graphic design · Web / Interactive design

Innocity > fascinating expeditions into Dutch innovation

Innocity offers tailor-made tours into Dutch innovation to foreign visitors and company groups looking to expand their horizons. Innovation is alive & kicking in the Netherlands. The country ranks in the top 3 of the world’s most innovative societies and you’ll find break-through examples of this phenomenon across the country. Whether you are interested in agriculture, technology, science or design, Innocity arranges a fully serviced day exploring the brave new world. Go explore! 

Corporate identity · Web / Interactive design

A solemn promise for the Central Asylum Seeker Agency in the Netherlands (COA)

Concept, logo, UI/UX design proposal for COA, the Central Agency for Asylum Seekers in the Netherlands. The COA assures that asylum seekers are accommodated and supported in a safe environment. This is done in a manner that remains controllable to both politics and society as a whole. Although the current influx of refugees is at an all-time high – and puts the organisation under tremendous strain – it’s also felt that both identity and communication strategies need to be altered in order to communicate a more solemn stature with the nation and all of COA’s stakeholders. 

In terms of designing a new identity, the job is to express an steadfast organisation that provides safe (but sober) shelter to vulnerable human beings on the run from war and destruction. Maybe you can view the stacked letters as an abstract person standing firm, but that’s not what this logo is about. The caring accolades around the O (from Opvang = Shelter) is what the organisation in all about.

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In terms of brand communication, we believe the organsation needs to take a more pro-active approach since many people have concerns about the crisis and how the influx will affect their daily lives. There’s a real need for all parties involved to understand what the organisation stands for … This idea, an interactive documentary site, portrays different opinions and angles on the crisis, all leading to COA’s policy – give shelter and assistance to the asylum seeker. The result is a website which provides a rich interactive experience through a mix of artfully crafted content and media.

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Corporate identity

School 2.0

In the Netherlands, pre-primary, primary and elementary schools are combining their efforts into one building. It provides young learners (2>12yrs) a seamless educational experience which produces higher standards, united communities, and confident children ready for the next stage in their lives. This value sharing system also combines individual budgets that result in just more spending power for building, sports and IT facilities which benefit all stakeholders. We did the naming and logo design for De Immenkorf in Den Bosch. Geometric shapes, enriching colour schemes and maturational symbolism bring this new style school to life.

Michaelschool, Hillegersberg, Rotterdam, de Zwarte Hond architecten, ©2014immenkorflogo