Graphic design – Page 2

A new CI for PRO-digitaal

PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the conditions for designing a new identity? Be smart, digital and 100% connective.

PRO-digitaal’s new corporate identity (CI) design. The linear logo design melts the letters P-R-O into one form, reflecting the integrated, highly connective environment it lives in. The company’s marketing communication appears in relevant media and is always focusing on its skilful workforce – we call them PRO’s Special Agents. Award-winner in The One Show for Design and the European Design Awards.

Graphic design

Your business matters. Can it matter more?

6 years ago By BHAG Design

Developing a brand, as you know, can really help differentiate your company or product. And, as a result, it can make your business more valuable. Between 30 and 40 percent if you’re a B2B and up to 70 percent if you’re Coke or Nike and a B2C. Building your brand requires a consistent investment in a brand idea that is totally relevant to your company or product and that matters a great deal to your target market.

‘Just Do It’ is still as relevant to us as a brand today as it was 23 years ago. In this case: Caster Semenya by Wieden+Kennedy Amsterdam

Build your brand with one of the most experienced and multidisciplinary teams in our industry

We like to help ambitious CEOs, CMOs and agency ECDs develop what we call brand-enhanced solutions. We figure out why businesses matter and how brands can make them matter more. We’ve done this successfully for some of the biggest, some of the oldest, some of the smallest, some of the newest businesses around. As a result, our work has spanned over four continents and won numerous creative and efficiency awards.

BHAG Design is a Netherlands-based creative marketing consultancy engaged in all things brand. We work remotely on national and international projects for clients, agencies and studios. We offer English and Dutch speaking experts in Communication Strategy, Corporate Identity Design, Advertising, Website / Ecommerce development and Experiential Design. Below are some more examples of our award-winning work.

Graphic design

Suffering from Typo-Rage

6 years ago By BHAG Design

Typography has always played an important role in how I help companies to express themselves more distinctively. Good typography adds character and self-esteem to the message. But typography is often misused in mass communications, made by big expensive agencies that should know better. Poor font selection, poor kerning, and poor word spacing are the typical eyesores that infuriate me. Time to speak up and notice. Award-winning Poster (self-promotion) at the Type Director’s Club 2017. Concept and design: Joost Hulsbosch, copy: Mark Varder

Environmental design · Graphic design

For Sale: No Shit Quality Pixel Art

8 years ago By BHAG Design

Brighten up your space with some compelling graphic art. Tallmanstudio’s No-Shit-Quality-Pixel-Art © posters are now for sale through BHAG Design. These large posters, superbly printed on premium 250gsm archival paper, are available on either A1 (23.4×33.1″) or A0 (33.1×46.8″) seizes. Selling price: A1 = €150 ($166), A0 = €220 ($245) including a sturdy mailing tube, excluding courier cost. Just drop us a note on info@bhagdesign.com and we’ll follow up with you ASAP.

Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food

8 years ago By BHAG Design

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.