Our current online marketing campaign showcases ordinary consumers who are more media-literate than you might think. They have quite mature (and often skeptical) opinions about how a brand should look, speak and behave. In short, they prefer to buy products and services that reflect their own values and beliefs. Today’s customers are simply much more aware of what a company does, and for what it stands.
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.
This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.
To build and manage your reputation is a fine art, and for good reason. You have to consistently prove that what you stand for is what you do. The Yale University in New Haven CT organizes workshops for anybody with an interest in getting immersed into the world of science, medical, business and the arts. They’re headed by Yale’s top professors – and other guest speakers – and involve the audience to participate in the discovery and understanding of the topic. Besides the workshop’s marketing success, they’re also an economic success (tickets range from $75 > $100) and are generally sold out within a week. You can recognize the announcement posters by its distinctive red and black color combinations.
The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased by 85 percent and our Red List of Threatened Species™ has grown by 34 per cent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.
MultiChoice’s digital satellite TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the largest broadcast provider on this massive continent. The company provides multi-channel multi-platform digital pay television services containing +700 channels from Africa, America, China, India, Asia and Europe.
Our corporate communication and social responsibility campaigns are designed to grow the company’s reputation and touch all stakeholders – employees, consumers, business and governmental departments – with communication that expresses the company’s ultimate purpose: to enrich millions of eager minds across Africa. It broadcasts the very best (and latest in news, sports, education and entertainment) the world has on offer. BHAG Design offers fully integrated communication – from traditional advertising to interactive corporate campaigns, from CI manuals to company collateral – to both internal and external audiences across the continent.
