South Africa has almost no culture of saving money. With minimal social pressure to do the right thing, many people procrastinate and leave it too late. Working with a small budget – using outdoor, radio and social media – we have helped Satrix become a household name, synonymous with long-term investing made easy. With the promise of good things to come, this particular (award-winning) campaign encourages people to take the first step. (In collaboration with VH brand developers)
