For over 80 years now, the University of the Witwatersrand School of Architecture & Planning has a reputation for grooming architects and planners to the point where they can successfully start pursuing their careers – and follow in the footsteps of some of the world’s finest the school has produced over time. Every year, the Johannesburg-based School tries to attract the most imaginative student candidates – the ones who dare to think different – although they still have lots to learn. These talented students have various options to where they like to pursue their studies; universities in Cape Town and Stellenbosch also have reputational architecture faculties, but for Wits University, the quest for talent has become an annual obsession. This year we developed an intriguing ‘call for entries’ campaign of internal posters, flyers, advertising, social media, and we revisited the School of Architecture & Planning micro-site too. 3D photo retouching by Victor Enrich. Copy by Mark Varder.