Even large corporations and governments have now recognised the value of giving the public the power to influence key decisions and have adopted socially-oriented business models. This past year, for example, Iceland invited its citizens to submit suggestions and comments on a new draft constitution using Facebook, Twitter, and Flickr. In October, 66% voted in favour of basing the new constitution on this crowdsourced document.
Brands are moving past social media marketing to incorporate social mechanisms into everything they do, from supply chains to customer service to product design. This is ushering in a new age of collaboration and transparency. Part of the success is not only the idea behind the projects, but about the way it is designed, the way the story is told. Result are measured not only by social media strategy, but a visual social media strategy as well.