Business concept and identity proposal for Walton, Theroux, Fountain, community lawyers. The firm provides low and moderate-income people access to affordable legal services and develops innovative opportunities for attorneys and law students in the underserved communities of South Africa. Among the resources available to the cash-strapped are online services, self-help centers and lawyers who offer legal aid to individuals and groups at No-Cure-No-Pay rates. Much of WTF*’s brand communication is based upon guerrilla tactics and word of mouth.
