Concept and design for Wilderness Safaris. Wilderness Safaris is one of Southern Africa’s finest eco-tourism / conservation organizations that protect and support pristine wilderness areas and the flora and fauna in it. Their Big-Hairy-Ambitious-Goal? A believe that the world’s wilderness areas will save humankind. Too big of a BHAG? We don’t think so. You just have to visit one of the company’s private safari lodges. Wilderness Safaris have access to nearly three million hectares of southern Africa’s finest wildlife areas and you’ll understand why so many guests returning home with a rejuvenated perspective of how the world really works.
This logo design forms the letter ‘W’ and shows the Rising Black Heron (Egretta ardesiaca). This elegant bird is a delicate part of Southern Africa’s unique and rich biodiversity. It has already been named ‘extinct’ four times over the last 50 years, but every time seems to survive somehow. The Rising Black Heron has become a symbol of hope for the world and human kind. It prefers shallow open waters, such as the edges of freshwater lakes and ponds where also the big game might be found. The egg-shaped nest of the Black Heron is constructed at great viewing points, of twigs placed over water in trees, bushes, and reed beds, forming a solid structure. Somehow, all these characteristics fit remarkably well with the organization’s way of operating in this pristine part of the world called… the Wilderness.
Below: Some examples of Wilderness Safaris’ communication design, building the organization’s BHAG. Copy by Mark Varder
