The National Endowment for the Arts created an online platform to allow ordinary people to participate in the arts. ‘Art Works’ allows them to experience the power of their imaginations, develop their artistic skills and even share their enthusiasm. ‘Seeing Art in Everything’ is the campaign that BHAG Design developed for the platform. We developed the strategy, the naming, and the logo that practices what it preaches – seeing art in what at first seems to be a random collection of shapes.
