This Cause Marketing idea is still awaiting a (wine or distribution) company to make it happen. I’m using Boschendal (Dutch: wood and dale) as an example. It is one of the oldest wine estates in South Africa and is located between Franschhoek and Stellenbosch in South Africa’s Western Cape. It is the most awarded wine estate and produce quality wines with new world elegance and a finesse coupled with old world charm. The (proposing) philanthropic division of the Boschendal estate, 100% Charity Wines, is formed after research had found that an increasing number of people are willing to donate to charity, but don’t know how or simply need to be asked. How does it work? You purchase the wines online and Boschendal donates 100% of its pre-tax profits to three selected charities. The process is completely transparent and won’t drain charity resources.
