Corporate identity

The Simulated Sphere

Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way people practice alignment, build confidence, bolster competence and motivate action that dramatically increase the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half on the sphere still in development.