The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased 85 percent and our Red List of Threatened Species™ has grown 34 percent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.