BHAG Design Every business needs a Big-Hairy-Ambitious-Goal

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We’re designers without borders. Our experience has taken us to work on decisive projects in the Netherlands, Germany, UK, USA, South Africa, China, et al.

We’re independent, award-winning strategists and designers that help leaders improve their shareholder value. We offer powerful ideas, bring skill, acumen and experience to help business strategy win people over. And we […]

Your company is not just a brand, it’s a pilgrimage

You know how motivating it is when you’re on a mission. Everyone needs that – they thrive when they’re doing something that they believe in. All companies need to make […]

Fascinate or Fail

Why are you captivated by some people but not by others? In a distracted, overcrowded world, why are some brands fascinating while many (most) fail to truly intrigue us? Fascination. […]

We help businesses reach their full potential – through the power of purpose-driven communication design

Every company needs a purpose. Something beyond making money. It needs to be driven. It needs to make a difference. But what is your purpose? Do you have one? When […]

These days a logo needs broad shoulders

Are logos necessary in this age of brand overload? Do we really need them when half the world converses using non-visual media like Twitter and Facebook? More than ever. That’s […]

Forget Vision and Mission statements. What’s your Big Hairy Ambitious Goal?

Companies with a Big Hairy Ambitious Goal are motivated by the idea of making a difference. They look at unmet needs, under-served populations, and areas for improvement in the marketplace. […]

The secret of extraordinary companies

If your company has a Big Hairy Ambitious Goal, you won’t need the dry, dull wording of a Vision or Mission Statement. Your goal will be alive in everyone’s hearts […]

Words are the skeleton, the muscles, the tissues. Type is the beautiful woman.

Here at BHAG Design, we have a love for letters. We love them as physical entities, having abstract beauty of their own, apart from the words they may express on. […]

We have won more than 260 creative awards for our work (so far)

We have won more than 260 creative awards for our work, locally and internationally. Many of those, we are proud to say, are for effectiveness. We have been lucky enough to […]

Work that catches the eye with intrigue – and solves the business challenge at the same time

Your brand needs to solve real business problems. And it needs to make friends and to expand your sphere of influence. That’s where we come in. Joost Hulsbosch’ BHAG Design […]

Style > it simply helps clarify complex things

In today’s overcrowded marketplace, style helps you get noticed. It focuses people’s attention on your presence. In itself, that is a sound reason to invest in your brand’s visual communication, […]

We develop iconic brand personalities that stand and deliver

You’re business is here to make money. But how are you going to do that? What does your business do? Why does your business matter? What is going to do […]

“Crisis is the optimal moment for a company to renew its goals and improve its culture.”

Every now and then, companies, like people, face the daunting, painful task of reinventing themselves. What has served them well in the past, no longer has power and resonance. What […]

Every company needs a Big-Hairy-Ambitious-Goal

Does your company have a Big-Hairy-Ambitious-Goal? You may think it’s to make money, to create shareholder value, to grow. Every company needs to do those things. It’s how you’ll do […]

Interactive, visually-led storytelling that fuels the heart and mind

Even large corporations and governments have now recognised the value of giving the public the power to influence key decisions and have adopted socially-oriented business models. This past year, for […]

Meticulous crafted ideas that work online, offline and ontime

Sometimes we’re ashamed to find ourselves working in an industry where standards and good taste can be substandard. We distance ourselves from this malaise. We prefer to deliver quality. We […]

We live in a fragmented world — how to maintain a unified brand?

How can brands nimbly navigate the difficult waters of increasingly fragmented markets? How can brand managers win back some of the control they have lost to consumers in the age […]