Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2018. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own market shares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very seriously and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.

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Advertising

The Yale Workshops

To build and manage your reputation is a fine art, and for good reason. You have to consistently prove that what you stand for is what you do. The Yale University in New Haven CT organizes workshops for anybody with an interest in getting immersed into the world of science, medical, business and the arts. They’re headed by Yale’s top professors – and other guest speakers – and involve the audience to participate in the discovery and understanding of the topic. Besides the workshop’s marketing success, they’re also an economic success (tickets range from $75 > $100) and are generally sold out within a week. You can recognize the announcement posters by its distinctive red and black color combinations.

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Advertising · Web / Interactive design

A global campaign helping the IUCN Red List survive

The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased by 85 percent and our Red List of Threatened Species™ has grown by 34 per cent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.

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Young woman sitting at wooden table with a booklet with white cover slightly colored in the corners. The white cover can be used for any logos, label signs or any graphic additions.

Young woman sitting at wooden table with a booklet with white cover slightly colored in the corners. The white cover can be used for any logos, label signs or any graphic additions.

Advertising · Graphic design

Dishing up Africa’s finest

MultiChoice’s digital satellite TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the largest broadcast provider on this massive continent. The company provides multi-channel multi-platform digital pay television services containing +700 channels from Africa, America, China, India, Asia and Europe.

Our corporate communication and social responsibility campaigns are designed to grow the company’s reputation and touch all stakeholders – employees, consumers, business and governmental departments – with communication that expresses the company’s ultimate purpose: to enrich millions of eager minds across Africa. It broadcasts the very best (and latest in news, sports, education and entertainment) the world has on offer. BHAG Design offers fully integrated communication – from traditional advertising to interactive corporate campaigns, from CI manuals to company collateral – to both internal and external audiences across the continent.






Advertising · Web / Interactive design

The School of Architecture and Planning

For over 80 years now, the University of the Witwatersrand School of Architecture & Planning has a reputation for grooming architects and planners to the point where they can successfully start pursuing their careers – and follow in the footsteps of some of the world’s finest the school has produced over time. Every year, the Johannesburg-based School tries to attract the most imaginative student candidates – the ones who dare to think different – although they still have lots to learn. These talented students have various options to where they like to pursue their studies; universities in Cape Town and Stellenbosch also have reputational architecture faculties, but for Wits University, the quest for talent has become an annual obsession. This year we developed an intriguing ‘call for entries’ campaign of internal posters, flyers, advertising, social media, and we revisited the School of Architecture & Planning micro-site too. 3D photo retouching by Victor Enrich. Copy by Mark Varder.

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