Corporate identity and collateral for YSA-Lapin, South Africa’s leadership development consultancy. The logo, simply formed out of two curved lines, expresses road-crossing decision taking, and have elements of letters of the key founders. Also below, you’ll find some spreads out of the company’s 36-page brochure that is shot at their new office location, a restored victorian building on top of the Houghton Hill in Johannesburg.What do the people at YSA-Lapin do so well? In a nutshell, they challenge and support organisations and executives who are ready for meaningful growth or change. They learn clients to challenge their assumptions, confront reality, evaluate choices, take responsible risk, act deliberately and respond to the consequences. By aligning strategy, culture and leadership. For Varder-Hulsbosch Brand Developers.