BHAG Design. Your partner in result-driven identity and communication design.

BHAG Design (pronounced BEE-hag design) was founded in 2007 by Joost Hulsbosch, integrated graphic design professional/creative director. Today we are an eclectic group of experienced, collaborative professionals who develop cut-through strategies and design integrated brand experiences that are smart, clear and captivating.

The work we develop is results-driven. It is not enough for design to catch the eye – it must, first and foremost, solve your business challenge; make sure the work resonates with target groups and improve your bottom-line returns. The stakes are high.

Strategists and designers without borders

BHAG Design is based in the Netherlands but we work across borders. Europe, USA and beyond. We work from your office or work remotely from our studios. We work closely with local technology, media and production companies that strive for meticulous craftsmanship.

The work you will find on this site is a combination of truly produced work, pitch initiatives and self-generated concepts and designs. It must give the viewer a good impression of what our work is all about.