For inspired and focused communication design, look no further. Our work gets continued global recognition from our peers and industry press.

Work that catches the eye with intrigue – and solves the business challenge at the same time

Fascinate or Fail

Style > it simply helps clarify complex things

We develop iconic brand personalities that stand and deliver

Meticulous crafted graphic design that works online, offline and ontime

TyYoga – Shift your Body and Mind into Balance

Ty Moodley Yoga (TyYoga) offers the comprehensive Iyengar method for yoga in the heart of the city – in the serene settings of the Sandton Mews Garden complex. For Ty, yoga is more than […]

Brothers + Sisters: Crazy Passionate about Creating Social Media Campaigns

Brothers + Sisters are specialist social media developers. Their website works best on a mobile phone. They believe the potential for businesses to be successful in social media is monstrous […]

IUCN iPhone app

For the IUCN, the International Union for Conservation of Nature, we rejuvenated the organisation’s purpose and designed a complete new visual grid. One of many elements was to produce this app for the serious […]

Print vs Digital

What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution […]

Hulma. Turning the World on its Head.

This is all fictional, but I sometimes wonder what would have happened if my Dad’s fashion business had taken off in the sixties and seventies, when he took over his […]

Employee Empowerment on the African Continent

African economies are changing fast. It is challenging for any organisation to operate in them, but with more than 1 billion potential customers at hand, the prospects are gigantic. Africa’s […]

Leaders on leadership > CEO/Nation magazine

A B2B concept for a global leadership magazine in print and digital formats. Initiated by the Johannesburg University of the Witswatersrand which has a global reputation built on research, academic […]

Food, Fun and Fulfillment from Japan

Communication strategy, naming, logo and multi-media brand launch for Sang Song (Love Food) chain of Japanese gourmet restaurants. As the hottest new addition to Cape Town’s dining and bar scene, Sang Song Restaurant […]

Love at first sight > Appelsientje billboards

The power of simplicity. Appelsientje fruit juices are market-leaders in the Netherlands. Everybody knows the wide range of 100% pure quality juices, so what else is there to say? That […]

Vote for Earth Hour

Earth Hour ( started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate […]

These days a logo needs broad shoulders

Are logos necessary in this age of brand overload? Do we really need them when half the world converses using non-visual media like Twitter and Facebook? More than ever. That’s […]

Forget Vision and Mission statements. What’s your Big Hairy Ambitious Goal?

Companies with a Big Hairy Ambitious Goal are motivated by the idea of making a difference. They look at unmet needs, under-served populations, and areas for improvement in the marketplace. […]

CI for Ninth House: Embracing Behavioural Transformation

Founded in 1996 and headquartered in San Francisco, California, Ninth House, Inc. is an innovator in using technology to create engaging learning experiences. By taking a holistic approach to learning, Ninth House […]

The United Nations and Unicef: A global pact on children’s rights

This 24-page booklet explains in simple and engaging language, the Convention on the Rights of the Child, which was adopted by the General Assembly and UNICEF in 1989. The booklet […]

New Siemens ingenuity > Better listening results to better applications

These full-page newspaper ads reflect modern day frustrations at grass root level. Many businesses need help on improving their electronic networking and real-time communication platforms. They need software modules and systems […]

The secret of extraordinary companies

If your company has a Big Hairy Ambitious Goal, you won’t need the dry, dull wording of a Vision or Mission Statement. Your goal will be alive in everyone’s hearts […]

It’s Not About How Smart You Can Be…

… It’s About How Wealthy You Can Be. How do you get people who have absolutely zero desire to read a book on investing to read one? You don’t just write […]

Yield-X. Isn’t the 21st Century wonderful?

These magazine and indoor billboard ads announce the all new electronic interest rate exchange of the Johannesburg Stock Exchange (JSE). For Varder-Hulsbosch Brand Developers. 1. Spot Bonds. SWAPS. FRA’s. Repossessions. Carries. […]

Académie Royale des Beaux-Arts de Bruxelles

The prestigious Art University of Brussels publishes its 300th anniversary coffee table book. One section about previous student David Vasiljevic was designed by BHAG Design. It holds the story of how a […]

Liza Marklund’s international bestsellers

Dust jacket design for Morton Books.* Every book has a Big-Hairy-Ambitious-Goal, and as a designer, you need to find the essence of the manuscript in front of you. As a […]

Globe Telecom

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction […]

Posterart Volume 2

For many years, Joost Hulsbosch (BHAG Design) has been independently designing posters that ‘stand for something’. These non-commercial expressions are created to be hung in your living or work space. […]