Corporate identity · Web / Interactive design

La marque figurative possible pour La Club des Directeurs Artistiques >

The French Art Directors Club (dedicated to educating and celebrating creative communication, rewarding its practitioners, and raising standards across the industry) came up with a design competition for a new logo; a quest for a typographic emblem that would hold the letters CDA, be premier, be visionary, be stylish, and can stand the test of time. Think I managed to include all the essentials. The project is pending. In the meanwhile, what do you think?

Design Approach: The logo for the society had to project a mature and inspirational image. The circle is intended to refer to both the ‘club’ (exclusive community) and to the ‘globe’ (the┬ácircular CDA Award which is regarded as the prime trophy in Francophone creativity). While the execution had to be clean and precise enough to convey a quality brand icon, a quirky element was introduced through the horizontal “A”, which suggest an eye / having a visionary outlook on the world of advertising and design.

cda2colorcda2color2cda1cCDA4colorsCrystal Ball on purple

awardboxBlackFront entrance and stepsIpad