This is all fictional, but I sometimes wonder what would have happened if my Dad’s fashion business had taken off in the sixties and seventies, when he took over his father’s clothing business called Hulma. What would it be like today? How exciting could it be storing some of the finest brands like Louis Vuitton, Chanel, Wallis, Calvin Klein, Hermes and Girbaud? And how could I help to create powerful communication design would turn the world on its head, attracting customers from all over? E-commerce and advertising / POS elements. Photography by Steve Hiatt and La Chose.