Founded in 2001, Axiom Law had experienced early success, but needed a more distinctive identity that could help them overcome some significant hurdles before taking their business to the next level. We developed a BHAG strategy that positions the brand as an organization that redefines the business and image of Law. Bring humanity, friendliness, and warmth to an industry that can be lacking – all the while balancing the joy and playfulness with an edge of intelligence, sophistication, and grandeur. In that way, Axiom Law matters and it reflects throughout its brand communication. As part of a creative partnership, we were able to help Axiom develop a clear visual aesthetic and pinpoint their company voice. Each piece of communication is seen as an opportunity to create a meaningful interaction with a client, employee, or potential recruit that sparks an emotional response, drives action, and forges loyalty.
Logo, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.
A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.
The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.
The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.
Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the marketing we developed.
The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.
The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.
Concept, logo, UI/UX design proposal for COA, the Central Agency for Asylum Seekers in the Netherlands. The COA assures that asylum seekers are accommodated and supported in a safe environment. This is done in a manner that remains controllable to both politics and society as a whole. Although the current influx of refugees is at an all-time high – and puts the organisation under tremendous strain – it’s also felt that both identity and communication strategies need to be altered in order to communicate a more solemn stature with the nation and all of COA’s stakeholders.
In terms of designing a new identity, the job is to express an steadfast organisation that provides safe (but sober) shelter to vulnerable human beings on the run from war and destruction. Maybe you can view the stacked letters as an abstract person standing firm, but that’s not what this logo is about. The caring accolades around the O (from Opvang = Shelter) is what the organisation in all about.
In terms of brand communication, we believe the organsation needs to take a more pro-active approach since many people have concerns about the crisis and how the influx will affect their daily lives. There’s a real need for all parties involved to understand what the organisation stands for … This idea, an interactive documentary site, portrays different opinions and angles on the crisis, all leading to COA’s policy – give shelter and assistance to the asylum seeker. The result is a website which provides a rich interactive experience through a mix of artfully crafted content and media.
Mademoiselle is a self-propelled new business initiative for the Chico’s fashion group in Fort Meyers, FL, USA. Targeting the young female millennium that is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls. BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele was actually looking for.
The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. An almost tactile sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase. Shawl designs by Francisco Lopez
The IUCN, based in Geneva Switzerland, is the world’s largest global environmental organisation — it has 1,200 government and NGO members and 11,000 experts in 160 countries around the world. We wanted IUCN’s identity to reflect its stature and authority – and to make the organisation look unapologetically modern and professional. Funding from governments and multinationals is critical.
The grid of dots represents IUCN’s global network of experts and how the organisation can link them together to create informed decisions. The dots also represent the interconnectedness of life. The images are either from very high up or from very close – to communicate the scale and the detail with which IUCN works.
In addition, we introduced IUCN to a phrase that, after the environmental degradation of the 20th Century, would sum up their contribution to the planet going into the new millennium: A more responsible century.
The IUCN produces annually more than 100 books and journals out of their London publishing house. This design provides the organization with a coherent and democratic look and feel.
Territory Quarterly publishes a (physical and digital) newspaper on how businesses turn complicated communication problems into unique, important and inspiring solutions. Territory adds value to decision makers, i.e. company leaders, business strategists, agency planners and commercial creatives across the planet. People that need all the support they can get since their prime job is to use ideas and strategies on growing the business’ value, command healthy margins and gain loyal customers.
Initiated, written, edited and designed by BHAG Design Studios in ‘s-Hertogenbosch, Cape Town and New York, Territory offers the latest international insights into developments in marketing across the world.
The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding for conservation has decreased 85 percent and our Red List of Threatened Species™ has grown 34 percent. Time to take action. This multi-media campaign is geared towards a range of target groups, from ordinary people to governmental stakeholders across the planet. All initiatives are sponsored by various donors of which the European Commission, the United Nations Environmental Programme, the McArthur / Rufford Foundation, and the French Ministry for Foreign Affairs are the biggest contributors.
The Evian Live Young Rewards is a web based consumer loyalty program. It is being developed to: 1: drive volume, 2: build consumer loyalty, and 3: recapture lost consumers due to the economy and competition. The loyalty program comes from the pure source of youth and renewal with inspitration, recognition and rewards for a community dedicated to live young and healthy. It’s about the values, not about the intrinsics. It’s not just about 15 years of premium glacial waters; it’s about an attitude towards life. The campaign proposal is outlined in many deliverables, not all shown here, but include: the structual reward framework, labels/stickers for bottles, POS materials, front-end design for the microsite, the apps and social media campaigns, print advertising, book publication design, and 3 promotion overlay themes for retail activation and third party tie-ins. With April Moore for Powerpact LLC New York.
For over 80 years now, the University of the Witwatersrand School of Architecture & Planning has a reputation for grooming architects and planners to the point where they can successfully start pursuing their careers – and follow in the footsteps of some of the world’s finest the school has produced over time. Every year, the Johannesburg-based School tries to attract the most imaginative student candidates – the ones who dare to think different – although they still have lots to learn. These talented students have various options to where they like to pursue their studies; universities in Cape Town and Stellenbosch also have reputational architecture faculties, but for Wits University, the quest for talent has become an annual obsession. This year we developed an intriguing ‘call for entries’ campaign of internal posters, flyers, advertising, social media, and we revisited the School of Architecture & Planning micro-site too. 3D photo retouching by Victor Enrich. Copy by Mark Varder.
The French Art Directors Club (dedicated to educating and celebrating creative communication, rewarding its practitioners, and raising standards across the industry) came up with a design competition for a new logo; a quest for a typographic emblem that would hold the letters CDA, be premier, be visionary, be stylish, and can stand the test of time. Think I managed to include all the essentials. The project is pending. In the meanwhile, what do you think?
Design Approach: The logo for the society had to project a mature and inspirational image. The circle is intended to refer to both the ‘club’ (exclusive community) and to the ‘globe’ (the circular CDA Award which is regarded as the prime trophy in Francophone creativity). While the execution had to be clean and precise enough to convey a quality brand icon, a quirky element was introduced through the horizontal “A”, which suggest an eye / having a visionary outlook on the world of advertising and design.
Corporate communication for Timberland, the American manufacturer and retailer of outdoors wear with a focus on footwear. Timberland (part of the VF Corporation) celebrates its 75th birthday and calls all its stakeholders to join the party. However, it’s not all going to be fun. It’s also a good time to learn in person of Timberland’s new business plan that management is envisioning. To learn and understand the strategy behind it. And what it means for you and the future of the business.
At the same event, as part of this new strategy, CEO Eric Wiseman also wishes to announce a new partnership with English footwear maker Puzo. Enough reason to intrigue and make sure people will attend this important annual meeting. Below is a selection of the various elements we’ve done i.e. company journal cover, invitations, congress banners, and various web elements.
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2012. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own marketshares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very serious and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.
This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.
Brothers + Sisters are specialist social media developers. Their website works best on a mobile phone. They believe the potential for businesses to be successful in social media is monstrous huge, if you know how to do it. First, you need to have some awesome strategic insights at hand that are hard to copy for anybody else. Second, you need a digital partner that can turn these insights into magical content, with plenty of flair and drive. Brothers + Sisters is such a company. Their track record is impressive, their visual skill-sets have won awards the world over… and their people are fun to work with.
The Brothers + Sisters team consists of several technology evangelists, business leaders, tech gurus and industry certified professionals who are crazy passionate about what they do. The expert team has extensive industry and in-depth local market knowledge. They offer web, mobile and other IT strategies, as well as development services for organisations that range from start-ups to Fortune 500 companies. Launching a website, app or social media campaign can be stressful, but rest assured, Brothers + Sisters have the knowledge and experience to take care of it.
For the IUCN, the International Union for Conservation of Nature, we rejuvenated the organisation’s purpose and designed a complete new visual grid. One of many elements was to produce this app for the serious conservationist that supplies daily information about the state of the planet. The app provides in-depth access to current ‘hot-issue’ cases across the planet and informs, interacts, guides, and unites all stakeholders to a healthier planet for all. (The IUCN is the world’s oldest and largest global environmental network – a democratic membership union with more than 1,000 government and NGO member organizations, and almost 11,000 volunteer scientists in more than 160 countries.)
The design was built to express the following goals: 1. We wanted to IUCN’s identity to reflect its stature and authority – and to make the organisation look unapologetically modern and professional. Funding from governments and multinationals is critical. 2. The grid of dots represents IUCN’s global network of experts and how the organisation can link them together to create informed decisions. The dots also represent the interconnectedness of life. 3. The images are either from very high up or from very close – to communicate the scale and the detail with which IUCN works.
What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution is under way and it has consequences for everybody. What does it mean from a marketing point of view? What are the up and coming digital platforms and which should you be utilizing to reach your audiences? These, and other issues, will be part of a vivid panel discussion of pros and cons: Print vs Digital. Invitation poster and iPad app for congress attendants. For iTV-Asia and Le Royal Meridien Hotel in Shanghai, China. Winner of the 58th Type Directors Club of New York 2012. Gold winner in Graphis Best Poster awards 2012-13. Winner Communication Arts Typography 2013.
This is all fictional, but I sometimes wonder what would have happened if my Dad’s fashion business had taken off in the sixties and seventies, when he took over his father’s clothing business called Hulma. What would it be like today? How exciting could it be storing some of the finest brands like Louis Vuitton, Chanel, Wallis, Calvin Klein, Hermes and Girbaud? And how could I help to create powerful communication design would turn the world on its head, attracting customers from all over? E-commerce and advertising / POS elements. Photography by Steve Hiatt and La Chose.
Communication strategy, naming, logo and multi-media brand launch for Sang Song (Love Food) chain of Japanese gourmet restaurants. As the hottest new addition to Cape Town’s dining and bar scene, Sang Song Restaurant & Bar serves up contemporary Japanese fare created by sushi guru Ken Tominaga, who boasts authentic Japanese training and presents a mix of new-style sushi and classic dishes. Set within a sophisticated designer space in the rejuvenated Woodstock area, Sang Song has been cleverly laid out to cater for solo diners, couples, groups of all sizes and live music performances. Sang Song’s objective is to create an authentic and sensual escapade. We call it Food, Fun and Fulfillment from Japan.
Founded in 1996 and headquartered in San Francisco, California, Ninth House, Inc. is an innovator using technology to create effective, career-changing learning experiences. By taking a holistic approach to education, Ninth House customizes organizational learning solutions that get results beyond the norm. Ninth House has proven expertise in initiatives designed to develop managers and leaders, spawn culture change, value diversity and create engaged, high performing employees. This re-branding proposal from 2014, including a series of tailored-made student apps, adds value to Ninth House’s proposition of embracing the newest educational learning processes.
Award-winning logo and UX design for Infinites Music Radio Corp. an DAB streaming music station from Greenwich, CT, USA.
Contemporary technology used to produce a logo that is endlessly fascinating – in the same way that the online music provider uses technology to express an endlessly bewitching mix of jazz and other contemporary music styles. Music for the real music ‘connoisseur’ if you like. Or, as the strap line claims: Music for Dreamers. The service has two subscription plans: a free subscription supported by advertisements, and a fee-based subscription without ads. A free account user may reach the streaming limit of 40 hours per month, and continue unlimited streaming by paying €20. Soon, the company will introduce “Infinites Mobile” for mobile phones and the “Infinites in The Home” wireless computer appliance. Infinites has currently 120,000 tracks in its library and hopes on reaching 5000 users in its first year. Gold winner at LogoLounge Awards 2012
Neubau-Laden owns an extensive encyclopaedia of well over a thousand pictograms of everyday objects and obsessions large and small. Created by Stefan Gandl and his Neubau team, it makes them extremely useful for architects and other creatives who can integrate them into their presentations and visual models. This extensive e-commerce site contains all of Neubau’s 1500 pictograms, including its award-winning Neubau type fonts; bombarded (by some renowned typographers) as the best font of the Century, so far. For AGB and TBWA/Tequila Berlin.
Company concept and design for Territory. A brand consultancy helping businesses to stand for something unique, important and inspiring. Today, any business or organization needs to occupy its own Territory. As the logo is at the heart of your identity, the Big Idea is at the heart of your Territory – the company integrates traditional and digital design disciplines and transforms businesses and organizations into a energetic visual brands that support and exudes the essence of who they are and why what they offer to the world matters.