BHAG Design What is your brand's Big-Hairy-Ambitious-Goal?

All posts in Graphic design

A world leader in biosimilars

Sandoz is part of the Novartis group of companies – and a world leader in affordable generic medicines. As soon as you hear the word ‘generic’, you may think the […]

Ability Business Management Software

Logo, UI/UX and promotional concept design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication. A decision […]

Mademoiselle

Mademoiselle is a self-propelled new business initiative for the Chico’s fashion group in Fort Meyers, FL, USA. Targeting the young female millennium that is highly appreciative of quality, design and appearance, Mademoiselle specialises in […]

PRO digitaal

PRO digitaal specialises in servicing/repairing post production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour […]

Promoting regional culture: Theater Anoniem

Theater Anoniem (Anonymus) is a performance arts companionship that operates on a non-profit basis. It stages theatrical productions – as in staged plays that range from comedy to drama and is based in Lille/Gierle (in Flanders, Belgium). It […]

The Yale Workshops

To build and manage your reputation is a fine art, and for good reason. You have to consistently prove that what you stand for is what you do. The Yale University […]

Dishing up Africa’s finest

MultiChoice’s digital TV business stretches over the whole of sub-Saharan Africa; operating across 50 African nations and the adjacent Indian Ocean islands; across many different cultures and languages. It’s the […]

Sonor > Instruments true to the instruments that made the music

Logo identity and communication platform for Sonor Audio Speaker Systems, a passionate Johannesburg loudspeaker manufacturer that breaks the mould by making quality products that can easily compete with some of […]

Brand new work for the Mbizo Stone Theatre

I’ve been designing announcement posters for the Mbizo Stone Theatre since 2005. Although this imaginary cultural client allows me to experiment with creative styles and crafts, the basis is always formed […]

Radical change at 75

Corporate communication for Timberland, the American manufacturer and retailer of outdoors wear with a focus on footwear. Timberland (part of the VF Corporation) celebrates its 75th birthday and calls all its stakeholders to join […]

Doing good in food > Mondelez International Foundation identity & communication

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2012. Their brand portfolio is deep and wide and accommodates a […]

TyYoga – Shift your Body and Mind into Balance

Ty Moodley Yoga (TyYoga) offers the comprehensive Iyengar method for yoga in the heart of the city – in the serene settings of the Sandton Mews Garden complex. For Ty, yoga is more than […]

Print vs Digital

What will happen to print now that digital is taking over so forcefully? Will paper only be good for folding origami? This ironic concept expresses just that. The digital revolution […]

Employee Empowerment on the African Continent

African economies are changing fast. It is challenging for any organisation to operate in them, but with more than 1 billion potential customers at hand, the prospects are gigantic. Africa’s […]

Vote for Earth Hour

Earth Hour (earthhour.org) started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate […]

The United Nations and Unicef: A global pact on children’s rights

This 24-page booklet explains in simple and engaging language, the Convention on the Rights of the Child, which was adopted by the General Assembly and UNICEF in 1989. The booklet […]

Académie Royale des Beaux-Arts de Bruxelles

The prestigious Art University of Brussels publishes its 300th anniversary coffee table book. One section about previous student David Vasiljevic was designed by BHAG Design. It holds the story of how a […]

Globe Telecom

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction […]

Posterart Volume 2

For many years, Joost Hulsbosch (BHAG Design) has been independently designing posters that ‘stand for something’. These non-commercial expressions are created to be hung in your living or work space. […]

If you blink, I will disappear forever

The IUCN Red List is the world’s most comprehensive information source on the global conservation status of animal, fungi and plant species. But it is under threat. Since the Credit Crisis, funding […]

Announcing the Glyphs’ Typographer App for iPad

Glyphs Inc. has developed an iPad app that lets the professional type designer create, manage and sell his/her font to the professional market. The launch of this important and probably game-changing […]

The identity for Le Centre L’est > Kinshasa’s hottest cultural event hotel

Francophone Kinshasa is the huge, sprawling capital of the Democratic Republic of the Congo. It is hectic, confusing and colorful, a sort of New York of Central Africa. In this […]