Corporate identity

Wiseware-Micron’s Brand Identity & Brand Communication

The creative brief for a logo for Wiseware-Micron® —the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®),— was clearly defined. Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decisionmakers. On top of this, a special wish from CEO Harry Wiseware to somehow not forget about our local native American Navajo roots.

The finished logo features all of the above and overall shows a well-balanced interplay between the two letters that surround the square microprocessor in the middle. The identity is versatile in usage and reducible to the smallest possible (chip) size. But most importantly, the logo speaks to the strength and directness needed to be memorable and successful in this highly competitive business sector. (In collaboration with FutureBrand Inc.)

Corporate identity

The Simulated Sphere

Business strategy, no matter how well researched and articulated, is only as good as its execution. Many strategic consulting firms are frustrated developing strategies for clients only to see them struggle with execution. BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, showing one half of the sphere still in development.



Corporate identity · Web / Interactive design

Mademoiselle

Mademoiselle is a self-propelled new business initiative for the Chico’s fashion group in Fort Meyers, FL, USA. Targeting the young female millennium that is highly appreciative of quality, design and appearance, Mademoiselle specialises in exclusive designer scarves and shawls. BHAG Design created an online brand experience to perfectly complement the real-world experience of Mademoiselle. We achieved this not only through careful consideration of the company’s ambitions, purpose and values – but by gaining an intimate understanding of what Mademoiselle’s young professional clientele was actually looking for.

The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience (below) is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and quality until they are confident to make their special purchase. Shawl designs by Francisco Lopez








Corporate identity

Infinites

Award-winning logo and UX design for Infinites Music Radio Corp. an DAB streaming music station from Greenwich, CT, USA.

Contemporary technology used to produce a logo that is endlessly fascinating – in the same way that the online music provider uses technology to express an endlessly bewitching mix of jazz and other contemporary music styles. Music for the real music ‘connoisseur’ if you like. Or, as the strap line claims: Music for Dreamers. The service has two subscription plans: a free subscription supported by advertisements, and a fee-based subscription without ads. A free account user may reach the streaming limit of 40 hours per month, and continue unlimited streaming by paying €20. Soon, the company will introduce “Infinites Mobile” for mobile phones and the “Infinites in The Home” wireless computer appliance. Infinites has currently 120,000 tracks in its library and hopes on reaching 5000 users in its first year. Gold winner at LogoLounge Awards 2015

Corporate identity · Graphic design · Web / Interactive design

Ability Business Management Software > CI / UI / UX / DM

Corporate Identity, UI/UX and Direct Marketing concept and design for Ability Business Management Software. Ability™ is like SAP, but for smaller companies. Its uniqueness is found in its inspiring name. In its logo. In its communication.

A decision about a business management system is not taken easily. It’s going to be costly and it’s going to be disruptive. Whether a new system actually works is another matter – there are many horror stories of solutions that took months to implement and of businesses which were worse off after implementation. Which solution to opt for? Considerations include (1) ease of implementation (2) scalability (3) whether the solution is Microsoft-based and (4) return on investment.

The strapline (written by Mark Varder) appeals to the SME’s who are battling to expand and grow their organisations to the next level. Jim Collins describes the problem in his book, Good to Great: “As a company grows and becomes more complex, it begins to trip over its own success – too many new people, too many new customers, too many new orders, too many new products.” Entrepreneurs find themselves bogged down in the day-to-day workings of business and can no longer do the sort of thinking which had established the company in the first place. This insight revealed the deeper problem that needed solving. We had come across Ability’s big idea. Ability. Discover ours. Rediscover yours.  

The logotype. How do you capture the positives of the word Ability and its promises for a business – like growth, progress and solidity? Answer: with a simple, bold, memorable logo design that can stand the test of time.

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Much of Ability’s marketing is done online. The all-important Ability website contains two menus, 1. Organisational 2. Case histories. – Case histories are crucial to the pragmatist mindset of CEOs and CFOs. They add tremendous credibility to the software and a welcome reassurance that the decision to implement Ability is justified. Below, a few examples of the content we developed.

The website borrows from Christian Stoll’s wonderful large-scale photography. Christian has a knack for finding futurism in today’s techno culture. His objects undergo a metamorphosis, transforming them into visuals of tactile desire.

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The Ability Seminars. Once Ability had embraced the ethos, “Discover ours, rediscover yours,” it became clear that this should become the central organising principle for the company. As a result, Ability developed its own insightful workshops for SMEs – added value for leaders who want not only to improve their businesses, but up their game when it comes to strategic and visionary thinking.

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Corporate identity · Web / Interactive design

A solemn promise for the Central Asylum Seeker Agency in the Netherlands (COA)

Concept, logo, UI/UX design proposal for COA, the Central Agency for Asylum Seekers in the Netherlands. The COA assures that asylum seekers are accommodated and supported in a safe environment. This is done in a manner that remains controllable to both politics and society as a whole. Although the current influx of refugees is at an all-time high – and puts the organisation under tremendous strain – it’s also felt that both identity and communication strategies need to be altered in order to communicate a more solemn stature with the nation and all of COA’s stakeholders. 

In terms of designing a new identity, the job is to express an steadfast organisation that provides safe (but sober) shelter to vulnerable human beings on the run from war and destruction. Maybe you can view the stacked letters as an abstract person standing firm, but that’s not what this logo is about. The caring accolades around the O (from Opvang = Shelter) is what the organisation in all about.

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In terms of brand communication, we believe the organsation needs to take a more pro-active approach since many people have concerns about the crisis and how the influx will affect their daily lives. There’s a real need for all parties involved to understand what the organisation stands for … This idea, an interactive documentary site, portrays different opinions and angles on the crisis, all leading to COA’s policy – give shelter and assistance to the asylum seeker. The result is a website which provides a rich interactive experience through a mix of artfully crafted content and media.

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Corporate identity

School 2.0

In the Netherlands, pre-primary, primary and elementary schools are combining their efforts into one building. It provides young learners (2>12yrs) a seamless educational experience which produces higher standards, united communities, and confident children ready for the next stage in their lives. This value sharing system also combines individual budgets that result in just more spending power for building, sports and IT facilities which benefit all stakeholders. We did the naming and logo design for De Immenkorf in Den Bosch. Geometric shapes, enriching colour schemes and maturational symbolism bring this new style school to life.

Michaelschool, Hillegersberg, Rotterdam, de Zwarte Hond architecten, ©2014immenkorflogo

Corporate identity

Art Directors Club Netherlands

Our logo proposal for the Art Directors Club Netherlands (ADCN). The circular typeface we designed for the letters is an engaging solution in itself, but when the letters are combined as expanding concentric circles they express the ADCN’s mission to promote, stimulate and expand the influence of creative excellence in the Netherlands.

Corporate identity · Graphic design

Instruments true to the instruments that made the music

Logo identity and communication platform for Sonor Audio Speaker Systems, a passionate Johannesburg loudspeaker manufacturer that breaks the mould by making quality products that can easily compete with some of the world’s top brands. Sonor is (and behaves like) a small, niche and artisanal ‘discovery brand’ that talks to new buyers hungry for new and authentic products. At BHAG Design, our job is to create and retain the authenticity and spirit of the brand.

Sonor’s robust, equally levelled logo design tells the story of Sonor’s quest for perfection. At the centre of it all, the empirically derived Ohm technology – with unique capabilities to beam separated stereo sound – is further crafted with a high degree of symmetry and precision. On balance, in our view, the logo reflects both beauty and brains.

‘Whatever It Takes’ is Sonor’s basic communication platform. It tells the story of the relentless pursuit to perfect sound reproduction; the technology and craftsmanship, but also the blood, sweat and tears that were shed to reach the goal of producing a product – both in technology and aesthetics – that can compete with the best in the world. Sonors are exclusive, hand-made speakers that are made like the musical instruments themselves. The strapline: Instruments true to the instruments that made the music, captivates the company mantra and runs throughout all communication elements. Copy strategy/writing by Mark Varder

Corporate identity · Graphic design · Thinking

We help businesses reach their full potential – through the power of purpose-driven communication design

Every company needs a purpose. Something beyond making money. It needs to be driven. It needs to make a difference.

But what is your purpose? Do you have one? When you own a purpose, you stand for something that is based on clarity and honesty, promise and delivery.

Great articulation of your purpose is everything. It will set your company apart from your competitors. The work must be positive, inspiring and charismatic. It must have beauty and brains. It must catch the eye and solve the business problem at the same time.

We have strong strategic instincts with an understanding of customer experience methodology, branding and advertising. We are fluent in industry and production processes, software, benchmarks, history and conventions. We are collaborative and are able to work with teams across different markets.

For inspired and focused communication design, look no further. Our work gets continued global recognition from our peers and industry press.

 

 

 

Advertising · Corporate identity · Graphic design

Globe Telecom

Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 4G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction with an ever-changing and evolving digital world’ that includes apps and services, mobile TV, gaming, 3D television and cloud computing. We like to think this logo design proposal is the first experience of that fascination for Globe™ customers. And talking about fascination, isn’t time all logos had movement?

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Corporate identity · Graphic design

Brand new work for the Mbizo Stone Theatre

I’ve been designing announcement posters for the Mbizo Stone Theatre since 2005. Although this imaginary cultural client allows me to experiment with creative styles and crafts, the basis is always formed on actual theatrical works and plays that tour the country. Photography by Jackie Terreblanche and Peter Dellenbach. Digital paintings, illustrations and typographics by Joost Hulsbosch

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Corporate identity · Graphic design

A new identity for the world leader in biosimilars

Sandoz is part of the Novartis group of companies – and a world leader in affordable generic medicines. As soon as you hear the word ‘generic’, you may think the organisation simply produces copies of medicines without the cost of R&D and patenting, perhaps using inexpensive production lines. In fact, the Swiss-based company has a far more interesting approach: it develops complete new solutions to existing formulas that truly make a difference in patients’ lives. As a result, Sandoz has become a world leader in developing drug-delivery systems and complex biosimilars.

How does a corporate identity begin to reflect Sandoz’s ethos and sense of purpose? Simply, our work is a graphic ‘biosimilar.’ The primary icon is an S born out of three Ss. Repeated and replicated with Swiss precision, the identity offers the viewer a look into a company which provides 90% of the world’s population with sophisticated yet affordable medicines. A global organization with almost infinite facets.

We like to think this simple design principle provides meaning and brings Sandoz to life for customers and employees alike.

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Corporate identity · Web / Interactive design

La marque figurative possible pour La Club des Directeurs Artistiques >

The French Art Directors Club (dedicated to educating and celebrating creative communication, rewarding its practitioners, and raising standards across the industry) came up with a design competition for a new logo; a quest for a typographic emblem that would hold the letters CDA, be premier, be visionary, be stylish, and can stand the test of time. Think I managed to include all the essentials. The project is pending. In the meanwhile, what do you think?

Design Approach: The logo for the society had to project a mature and inspirational image. The circle is intended to refer to both the ‘club’ (exclusive community) and to the ‘globe’ (the circular CDA Award which is regarded as the prime trophy in Francophone creativity). While the execution had to be clean and precise enough to convey a quality brand icon, a quirky element was introduced through the horizontal “A”, which suggest an eye / having a visionary outlook on the world of advertising and design.

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Advertising · Corporate identity · Graphic design · Web / Interactive design

Doing good in food > Mondelez International Foundation identity & communication

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2012. Their brand portfolio is deep and wide and accommodates a range of famous chocolate, candy and biscuits brands of which some are more than 100 years old and own marketshares of more than 50% in their categories. || As one of the world’s largest food companies, the company takes social responsibility very serious and are committed to fighting hunger and promoting active, healthy lifestyles. The Mondelēz International Foundation wants to give back and do ‘good’. It takes a collaborative approach to tackle these global problems – working with consumers, companies, governments and leading non-governmental organisations.

This uplifting logo expresses the company’s desire to show another side of their business; an important side that stands and acts with purpose, positivity and integrity. Its goal is to develop a healthier world in where all of Mondelēz’ stakeholders can trust and obtain the confidence that is so critical to the company’s future. || Deliverables: Logo, Stationery, Brand book, Brand messaging, Company collateral and widget-based Website.
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Corporate identity · Graphic design

Promoting regional culture: Theater Anoniem

Theater Anoniem (Anonymus) is a performance arts companionship that operates on a non-profit basis. It stages theatrical productions – as in staged plays that range from comedy to drama and is based in Lille/Gierle (in Flanders, Belgium). It brings fascinating stage productions to everyone who loves to see local artistry and dialect taken to another level. Its ambitious performance repertoire has local actors on their toes and since we’ve been designing their new identity and announcement posters, crowds have been flocking to the venues. This is a pro-bono project and we work closely together with various stakeholders as directors, actors, photographers, digital artists and printers to get our messaging out there.

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Corporate identity · Web / Interactive design

Food, Fun and Fulfillment from Japan

Communication strategy, naming, logo and multi-media brand launch for Sang Song (Love Food) chain of Japanese gourmet restaurants. As the hottest new addition to Cape Town’s dining and bar scene, Sang Song Restaurant & Bar serves up contemporary Japanese fare created by sushi guru Ken Tominaga, who boasts authentic Japanese training and presents a mix of new-style sushi and classic dishes. Set within a sophisticated designer space in the rejuvenated Woodstock area, Sang Song has been cleverly laid out to cater for solo diners, couples, groups of all sizes and live music performances. Sang Song’s objective is to create an authentic and sensual escapade. We call it Food, Fun and Fulfillment from Japan.

Corporate identity · Web / Interactive design

CI for Ninth House

Founded in 1996 and headquartered in San Francisco, California, Ninth House, Inc. is an innovator using technology to create effective, career-changing learning experiences. By taking a holistic approach to education, Ninth House customizes organizational learning solutions that get results beyond the norm. Ninth House has proven expertise in initiatives designed to develop managers and leaders, spawn culture change, value diversity and create engaged, high performing employees. This re-branding proposal from 2014, including a series of tailored-made student apps, adds value to Ninth House’s proposition of embracing the newest educational learning processes.

Advertising · Corporate identity

Get there first

Sony Electronics needs to rekindle its innovative spirit, inspire its workforce and position its global brand with a tech-loving society. After a comprehensive immersion into the principles that CEO Sir Howard Stringer was bringing to the Sony corporation, we proposed the demanding, inescapable brand idea Get There First. 

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Get There First is about believing that Sony is at the cutting edge. That if you buy a Sony product you are ahead. The words are true of Sony’s heritage. You can believe that Sony, if anyone, got to things first. They invented the whole thing of electronic gadgets. And have continued, more or less, ever since. Both management and employees at Sony Corporation must live up to the company’s Big Hairy Ambitious Goal in order to survive. xperiaFIRSTThe Get There First campaign is split between internal, external and retail audiences and uses all media components. Building Sony’s reputation makes use of inspiring stories – headed by known and unknown people and often related to Sony’s entertainment and engineering business. Every touchpoint strengthens a new belief in the company’s capabilities and ethos. Get There First expresses the human desire to be one step ahead, to be a boundary breaker, to be an innovator.

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In quintessential retail, the proof is in the pudding. Sony’s intrinsic product benefits form the basis of each message and answer to the brand idea of making lives better through product innovation. Get There First becomes very powerful.

  1. It helps shoppers to reason-why they’re paying a premium for an innovative, superior technological advanced product.
  2. Consumers like to buy into brands that stand for something. Who are on a mission to change the world for better.
  3. Sony acts like an early-adopters brand again. Leading the way. It says, this the way the world is moving, get there first.

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For Powerpact LLC Dallas, New York, San Diego

Corporate identity

Visual identity > Tommy’s CGI / photography work

Logo and posters for upcoming car photographer and Computer Generated Imaging (CGI) specialist. Although the design makes use of an existing font –designed by Juan Pablo De Gregorio– the combination of letters diverge from the norm. When our little grey cells fill in the blanks between the slit syllables, we see what isn’t actually there. It fits Tommy’s use of 3D technology extremely well. He also focuses on things that aren’t actually there. (Like the computer-drawn automobiles in the examples below.) His work is executed in a realm of astonishing perfectionism. If you’re interested in the amazing possibilities of CGI, contact Tommy on www.tommyhulsbosch.com

Corporate identity

YSA-Lapin Leadership Consultants

Corporate identity and collateral for YSA-Lapin, South Africa’s leadership development consultancy. The logo, simply formed out of two curved lines, expresses road-crossing decision taking, and have elements of letters of the key founders. Also below, you’ll find some spreads out of the company’s 36-page brochure that is shot at their new office location, a restored victorian building on top of the Houghton Hill in Johannesburg.What do the people at YSA-Lapin do so well? In a nutshell, they challenge and support organisations and executives who are ready for meaningful growth or change. They learn clients to challenge their assumptions, confront reality, evaluate choices, take responsible risk, act deliberately and respond to the consequences. By aligning strategy, culture and leadership.  For Varder-Hulsbosch Brand Developers. 

Corporate identity

100% Texas Sun and Wind

Over 6 million customers in Texas USA power their home and business with TXU Energy, making it the No.1 choice for green electricity in Texas. The company’s BHAG is to revolutionize the electricity environment by serving customers and communities clean and efficient applications of 100% wind and sun energy. This new and modernized brand reflects TXU Energy’s business strengths and market-leading position. It is indicative of TXU’s forward-looking stance, focusing on the company’s commitment to customers, and representing its determent approach to green energy. Logo / Full identity program for a whole range of products, facilities, and marketing materials.


Advertising · Corporate identity

Our Journeys Change Lives –Wilderness Safaris

Wilderness Safaris‘ Brand Idea, Brand Identity & Brand Communication. This is one of Southern Africa’s finest eco-tourism / conservation organisations that protect and support pristine wilderness areas and the flora and fauna in it. Their Big-Hairy-Ambitious-Goal? A believe that the world’s wilderness areas will save humankind. Too big of a BHAG? We don’t think so. You just have to visit one of the company’s private safari lodges and we promise that your perception will be altered, one way or another… ‘This journey into Africa has changed my life’ is based upon real customer feedback. Not just once, but all the time. Wilderness Safaris have access to nearly three million hectares of southern Africa’s finest wildlife areas and you’ll understand why so many guests returning home with a rejuvenated perspective of how the world really works.

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This logo design forms the letter ‘W’ and shows the Rising Black Heron (Egretta ardesiaca). This elegant bird is a delicate part of Southern Africa’s unique and rich biodiversity. It has already been named ‘extinct’ four times over the last 50 years, but every time seems to survive somehow. The Rising Black Heron has become a symbol of hope for the world and human kind. It prefers shallow open waters, such as the edges of freshwater lakes and ponds where also the big game might be found. The egg-shaped nest of the Black Heron is constructed at great viewing points, of twigs placed over water in trees, bushes, and reed beds, forming a solid structure. Somehow, all these characteristics fit remarkably well with the organization’s way of operating in this pristine part of the world called… the Wilderness.

Below: Some examples of Wilderness Safaris’ communication design, building the organisation’s BHAG. Copy by Mark Varder

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Corporate identity · Environmental design

American Red Cross – volunteer drive

The American Red Cross is one of several community organizations working together to respond to disasters all over the United States and beyond. Every year, it looks for volunteers to help execute the organization’s programs. With units all over America, volunteers have the opportunity – from training to be and ready to respond to disasters to supporting a blood drive from delivering messages to our US service personnel, to connecting families displaced by disasters or conflict – to enroll. Pro bono work for the North Texas Chapter for the American Red Cross.

Corporate identity · Graphic design

The identity for Le Centre L’est > Kinshasa’s hottest cultural event hotel

Francophone Kinshasa is the huge, sprawling capital of the Democratic Republic of the Congo. It is hectic, confusing and colorful, a sort of New York of Central Africa. In this vibrant city, (+6 million people) the main thing to do is to simply sniff up the atmosphere; enjoy the Congolese food like ‘foufou’ and ‘chikwange’, listen to the famous ndombolo music, dance and dive into the Congolese way of life. Le Centre L’est is a newly renovated 5-star event hotel that brings together these characteristics in 21st-Century style and sophistication. This, on ancient Congolese art inspired logo, expresses the desire to become the new cultural center within the center of the city. Full identity program for a whole range of hotel collateral and marketing materials. Silver winner at Graphis Annuals 2013.

Corporate identity · Thinking

Fascinate or Fail

Why are you captivated by some people but not by others? In a distracted, overcrowded world, why are some brands fascinating while many (most) fail to truly intrigue us?

Fascination. It’s in the songs you remember, the person you marry, the employees you hire … and the brands you love. It’s more persuasive than marketing or advertising. In our experience, it’s the most powerful way to influence decision-making.

But where does fascination come from? What triggers it? And how does a company put those triggers to use?

Fascination starts with universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. By activating the right triggers, you can make anything fascinating. To activate fascination’s irresistible influence, we look beyond marketing clichés and delve into customer’s behavioural and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews, to emerge with deeply rooted patterns for why, and how, we become captivated.

Whether you realise it or not, you’re already using these triggers. The question is, are you using the right triggers, in the right way, to get your desired result?

Award-winning logo identity for Infinites, 24/7 contemporary jazz and chill. Infinites is an DAB streaming music station from Greenwich, CT, USA.

 

 

Corporate identity

Logo design – like no other

 

Creating a logo for ArcelorMittal — the world’s largest steel company, with over 320 000 employees and a presence in more than 60 countries — is no small undertaking. Assigned by FutureBrand, we’ve conceptualized and designed this ultra simple, yet powerful signature device.

How did we get here? The Mittal family are understated people, so it was essential to have something dignified, but also strong, clean-cut and world-class. That’s why we came up with the idea of the signature which at closer inspection is made out an A and an M. The ArcelorMittal signature is unique to the company, just as an individual’s handwritten signature is unique to them. Designed to suggest the transformational energy that characterises the company, the signature’s dynamic and iconic form reflects ArcelorMittal’s leadership position in the steel industry.

We developed a brand website that has downloadable applications, typefaces and tools. We can also upload additions and make modifications when necessary. The result is a very flexible brand tool, with the benefit of being instantly accessible anywhere in the world.